Sales boost (bid promotion)

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A sales boost will help you increase the number of product impressions that you promote and get more orders. Products for which boost is enabled rise higher in the search results, compete in the auction for places on the Market pages and can automatically be included in the "Market Bestsellers" promotion with additional promotion.

To participate in the auction, you set bids for the goods.

The bid is the amount that you are willing to pay in excess of the usual fee for the services of the Market if they buy your product. How to set bids

To launch the boost, you will need to create a campaign, add products to it, and set a bid. The product is included in the auction for places only if it matches the user's request. For example, if a user searches for a TV of a certain brand, different models of that brand will be included in the auction, and not others.

The fee is charged after the goods are delivered to the buyer: the rate of the nearest competitor, plus 0.01% of the sale price of the goods.

If someone else besides you has placed a bid on the product, for example, its manufacturer, the product will participate in the auction with a total bid, and the boost fee will be deducted in proportion to the specified bid sizes.

Example

50 sellers sell identical coffee grinders on the Market. One of them set up a boost and set a rate of 3% of the product price. "Homemade Coffee" store wants to increase sales and assigns a higher rate to the grinder — 5% of the product price. The store's offer is shown above the rest on the Market, so sales are growing.

For each order, "Homemade Coffee" transfers to the Market the usual fee for marketplace services plus 3.01% of the sale price of the coffee grinder.

You can't check if someone else has placed a bid on your product.

Where offers with sales boost are shown

Search results on the Market, on category pages and in the feed on the main Market

Thanks to boost, your products occupy higher places in the search results on the Market and on the category pages.

The place that the product will occupy is affected by several indicators:

• Compliance of the product with the buyer's request.
• The bid.
• The price of the product. It must not exceed the minimum value on the card by more than 10%.

The "Popular Offers" blocks

They are shown on the category pages and in the search results on the Market.

In blocks, the Market selects the top 15 offers based on several indicators:

• The probability of an order according to the Market.
• The bid.
• The price of the product. It must not exceed the minimum value on the card by more than 10%.

The "May still be suitable" blocks

They are shown on the product profile.

In blocks, the Market selects the 11 best offers based on several indicators:

• How similar is the product to the product on the card.
• The bid.
• The price of the product. It must not exceed the minimum value on the card by more than 10%.

In the "Bestsellers of the Market" promotion

They are shown on the pages and special places of the "Best Sellers of the Market" promotion: for example, on the main Market, on the special landing page of the promotion and other prominent places. More information about the promotion

If the Market's algorithms determine that participating in the promotion is beneficial for you and will bring you more orders at a small discount, suitable products will be included in the promotion automatically. To do this, you only need to specify the price before the discount and include the pricing strategy in the boost. What is it

How to launch a sales boost

To launch the boost, you need the role of cabinet administrator or cabinet owner.

1. In the cabinet, open Promotion → Sales Boost and select whose products you want to promote by clicking Your store or Promotion of others.
2. Click Create Campaign.
3. Add all the necessary products — this can be done individually or in whole categories.
4. Set a bid.

How to add products

There are two ways to add products to the campaign:

• add categories, brands, and price ranges to it on the tab According to the characteristics;
• add individual specific products to it on the tab By name or SKU or, if you need to add them with individual bid settings, in the file on the Upload file tab.

In most cases, it is better for sellers to use the first method. With this setup, the campaign does not require supervision: new products added to the catalog will be included automatically if they meet the conditions.

Launching campaigns with individual products is suitable for advertisers promoting products from different sellers, and it is suitable for sellers in two cases:

• The product participates in the promotion and you want to enhance the effect of it.
• The product is stale in the Market warehouse and you want to increase its turnover in order to save on paid storage.

How to set bids

The bid can be:

• A percentage of the cost of the product. The goods participate in the auction with a fixed bid, it does not change. Only sales with a boost are counted.

  Example

  You specified a rate of 5% of the product price. Taking into account the competition at the time of setting up the campaign, the 3.5% rate is enough for the product to be included in some of the promotion blocks. Thanks to the sales boost, you started receiving 4 additional orders per week.

  You decided to enhance the effect and raised the bid to 10%. The number of additional orders increased to 10 per week. Taking into account the auction of the second price, you pay an average of 7% for promotion.

  The competitor decided to raise the bid and yours became less effective. You started receiving fewer additional orders — 6 per week. To keep the same number of orders, you manually increased the bid to 11%.

  During the month, thanks to the sales boost, you received 30 additional orders with an average promotion cost of 6.87%.

• A percentage of all product sales. The Market deducts the bid amount from each sale on the site, and forms a budget for promotion from the total amount withheld. The budget allows you to manage bids — increase or decrease them, depending on the competition on the Market. This only works when the pricing strategy is enabled. What is it

  Yandex Market will charge off the percentage of turnover that you specified for all orders. This way you will fully control the cost of promotion and get the maximum result from investments — the entire budget will go to changing the rates so that your products get prominent places. If you decide to disable the campaign or choose a different type of bet, the unused balance of the budget will be refunded to you in the form of bonuses.

  Example

  You have decided that you are ready to invest up to 5% of the total sales turnover in product promotion and have set up a sales boost campaign.

  For products sold after the campaign was turned on, the Market withheld 5% of each payment — this is how the budget for promotion was formed. The algorithms selected an 8% rate for the sales boost, and in the first week of the campaign you received 8 additional orders.

  The competitor increased the bid and the Market's algorithms automatically adjusted yours to 11% in order to continue receiving additional orders, remaining within 5% of the total share of sales. You have received 14 more orders thanks to the promotion, and the accumulated budget has become insufficient. The Market's algorithms have reduced the sales boost rate to 6% in order to fit into the budget and not stop the promotion. After that, you received 3 more additional orders and the promotion budget was replenished from the payment for them. The algorithms have increased the bid again to 8% and you have received 5 additional orders.

  During the month, thanks to the sales boost, you received 30 additional orders with an average promotion cost of 6.78% and spent less than 5% of the total turnover on this.

The set value will be valid for all the products that you added in the previous campaign setup step.

You can set your own bids for individual products using a special Excel template. To do this, select Upload File on the campaign creation page. Download the template, fill it out and upload it back. There are restrictions: no more than 70 thousand items per file, the file weight is no more than 3 MB.

For products added to the file, their own rates always apply, not the general ones.

Example

The manager of "Homemade Coffee" store has created a campaign with a 5% rate for the entire category electric coffee grinders.

After that, he uploaded an Excel template in which he set a separate 10% rate for the Bosch TSM6A01 coffee grinder.

This coffee grinder will be sold at a rate of 10%.

All changes to the bids — installation, editing, or deletion — usually take effect after about 5 minutes. Sometimes it can take longer — up to 30 minutes.

What is a pricing strategy?

The pricing strategy is available only to sellers with mutual settlements in rubles.

By default, the Pricing Strategy option is enabled in each of your store's campaigns. It automatically lowers your price by bidding if it helps the product stand out from the competition or get into the "Best Sellers of the Market" promotion. You will pay no more than the set rate for the promotion. The reduced price is more attractive to the buyer and can bring more sales.

The product will be included in the "Bestsellers of the Market" automatically if the price reduced in this way is suitable for the terms of the promotion, and the Market's algorithms will determine that participation in it is beneficial for you and will help increase sales without additional costs. Your products will receive additional promotion. Learn more

Here's how the pricing strategy works:

Let's imagine that you have two competitors. You've enabled a sales boost, but your competitors haven't. For simplicity, we will assume that all three offer exactly the same conditions to customers — only the price and the bid differ.

If you have a bid and the pricing strategy is not included, the distribution of places in the Market search could be as follows:

Seller	The price in the catalog	Bid	The price in the showcase	Place
You	100 ₽	10%	100 ₽	III
Competitor  1	96 ₽	No	96 ₽	II
Competitor  2	95 ₽	No	95 ₽	⭐ I

It turned out that your bid offer loses to competitors' offers because they have a slightly lower price.

The enabled option Pricing strategy allows you to automatically use funds from the bid to reduce the price so that your product rises higher:

Seller	The price in the catalog	Bid	The price in the showcase	Place
You	100 ₽	10% − 5 ₽	95 ₽	⭐ I
Competitor  1	96 ₽	No	96 ₽	III
Competitor  2	95 ₽	No	95 ₽	II

What reduces the price for the buyer?

The market spends a portion of your bid on this discount.

Why might a fraction of the possible impressions be unavailable?

If you see that part of the maximum possible share of your potential impressions on the scale is unavailable and the Market shows a forecast with restrictions, it means that the prices of competitors' products are more attractive to customers.

Include a pricing strategy to lower the price by bidding and get more sales.

Does the pricing strategy make the boost more expensive for the seller?

No, the discount for the buyer is taken from the bid. You don't pay anything over and above the bet you set yourself.

What does it look like in reports and receipts?

The buyer buys the product at a discount, meaning the price in the receipt will be lower than in the catalog.

The difference between the price in the catalog and the price in the receipt will come to you in the form of Market points, which will be used to pay for the placement service. It turns out that you sold the product and got the price you wanted for it.

And then you just pay for the sales boost as usual.

Within what limits does the price change?

The price cannot be reduced by more than 30% of the current one and more than the amount of your bid.

Can I pay with bonuses for promotion?

Yes, the price will be reduced due to bonuses, and the difference between the catalog price and the resulting discounted price will be transferred to you by the Market.

How to boost sales

1. Sellers can set prices for goods that are not too high — follow the recommendations of the Market.
2. Raise the bids to ensure maximum impressions in different boost blocks.
3. Add more different products to the boost, which increases the chance of getting maximum sales.
4. For products that sell well, you can switch to the bid format with a share of the total turnover.

How to set optimal bids

Yandex Market recommendations will help you choose the appropriate value.

For advertisers promoting other stores, the Market shows the recommended minimum value.

For sellers, the Market shows how much coverage your campaign will receive at a particular bid.

Example

The campaign has a 12% rate. This will bring the seller 80–95% of the maximum possible number of impressions in boost blocks. If you raise the bid from 14.8% or higher, there will be even more impressions.

Betting recommendations are influenced by many factors, including:

• the parameters of a specific offer, primarily the price of the product and the terms of delivery, as well as the bids and parameters of competitors.
• pricing strategy — for comparison, the Market shows a forecast when the option is enabled and disabled. What is a price strategy

With a pricing strategy and a suitable bid, products can receive additional promotion: the Market will show the available tools for this on special markers under the recommendations. They attract the attention of buyers and increase the chances of a sale.

What are the tools?

, and — The market adds the opportunity to buyers pay for your product via Yandex in a Split — that is, in parts for different periods, and marks them with a special icon on the showcase. At the same time, the Split does not affect payments to the seller — you will receive the money according to the usual schedule. Products that have access to the Split 0-0-12 tool will also be shown in a special block on this Market page.

— The Market automatically lowers your price due to the sales boost rate and adds products to the "Bestsellers of the Market" promotion. You get an additional promotion according to the promotion level. How it works

How to pay for a boost

The boost fee will be automatically deducted along with the amount for other Market services:

• immediately, from the buyer's payment for the order, if it is delivered;
• later, at the beginning of next month, along with the amount for other Market services.

For more information, see the article How to pay for Market services.

If you have several contracts in your account, the fee will be charged according to the contract of the store that sold the product thanks to the boost.

Campaign bonuses with a share of turnover

If you have an active campaign with a share of the turnover price and you decide to disable it or change the bid to a percentage of the product price, the Market will return the unused balance of the budget with bonuses.

They will be issued 45 days after you have made changes to the campaign. The cost of promoting products that have not yet reached customers will be deducted from this amount.

The bonuses can be used for 180 days for new boost campaigns.

How to evaluate the results of a boost

The market believes that the sales boost has worked if one of the conditions is met:

• the user added the product to the basket from the boost block, and then bought the product within a month and a half;
• the user switched from the boost block to the product card and bought it within 24 hours.

On the store's summary

There is a boost widget on the summary. On it, the Market shows how many of your products are currently being promoted and calculates boost costs.

On the sales boost page

On the page Promotion → Sales boost there are widgets with summary indicators:

They can be used to quickly estimate the cost of a sales boost and its effectiveness:

• Boost expenses — how much you spent during the selected period.

  The gray number on the right is the likely forecast of boost costs for items in orders that have not yet been delivered to date. OnExample, you want to see the statistics for the last month. The costs of the delivered orders have already been calculated and will be included in the total amount, and the forecast will include the likely costs of orders that are still in delivery.

• Boost revenue — what revenue was generated by the products that were seen in the boost blocks and bought.

• Auction savings — how much was saved due to the fact that the sales boost works according to the rules of the second-price auction. OnExample, the Home Coffee store set a 5% bid on a pack of coffee for 670 rubles and won the auction from a competitor with a 3% bid. If the product is purchased, the store will pay 3.01% for the boost— which is 20 rubles 17 kopecks, not 5% or 33 rubles 5 kopecks. It turns out that the store spent 13 rubles and 33 kopecks less. The widget will calculate and show this difference for all products.

• Share of expenses from revenue with boost — what percentage of the total revenue for all products from all stores in the cabinet is spent on boost.

  If the rate is a percentage of all sales, the share of expenses from revenue with a boost may be higher.

  Since the costs are calculated for all your orders on the Market. And the revenue is only for orders with boost.

Below are the figures for each campaign: from impressions to delivered orders and financial indicators. You can also view the data for those campaigns that have already been deleted, but were active during the selected period — in the line Deleted campaigns.

Here you can download a report that is general for all products, for specific campaigns or stores, and compare the boost with the general product data in Excel.

Which period should I choose in the report?

It is better to choose a longer period, for example two weeks or a month, so that the report includes more events on the order, from the presentation of the offer to delivery to the buyer. If you select only a few days, the report will not be as clear: On Example, the number of additions to the cart may be less than the number of orders delivered, because the product was added to the cart earlier and this figure was not included in the report.

All data in the report is indicated on the date of the corresponding event, meaning that the report for today will contain all impressions, clicks, delivered orders, and other actions that happened today.

In the cost report

If you are paying for a boost on a net basis, go to the Finance → Financial Reports → For the cost of services download the report for the selected period and open the Sales Boost sheet in it. On it, you can view the cost of sales boost for individual orders and track how bonuses are spent.

If you pay for the boost in advance, you can download the report on the page Finance → Financial Reports → According to the marketing account.

In the order report

On the Finance → Financial Reports → By orders there is a detailed description of all the costs of the Market services for each order, including sales boost.

How to manage a sales boost

In the cabinet, select Promotion → Sales boost.

A list of campaigns opens, which immediately shows how effectively each of them is working.:

You can:

• Pause and launch the campaign by clicking the radio button in the Status column.
• Change the bid — click the campaign name, enter a new bid and click Save changes.
• Change campaign priorities by dragging them up or down. Priority is important if the same product is included in several campaigns. In such a situation, the bid from the highest campaign in the list works for the product.

In the column Products and on the campaign page, the Market shows how many products from it are currently being promoted and visible to customers in the showcase. If this number is zero, there may be several reasons: the products are out of stock, the campaign is disabled, or all the products from it are promoted in another campaign with a higher priority.

How to view the change history

You can view the changes that were made to the campaign — the date, time, and type of changes, what changed, and the details of the employee who changed the information.

From the page Promotion → Sales Boost there are two ways to go to the change history:

• Click opposite the desired campaign → The history of changes.
• Open the desired campaign and click The history of changes.

• change of status;
• bid change;
• another change is the name of the campaign; its priority; selected categories; stores that participate in the promotion; setting filters, characteristics, SKU; uploading files; enabling and disabling the pricing strategy.