Sales boost (bid promotion)

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Sales boost will help increase the number of impressions for the items you promote and get more orders. Items for which the boost is enabled rise higher in the search results, compete in an auction for places on Market pages, and can automatically get into the "Market Bestsellers" promotion with additional promotion.

To participate in the auction, you set bids on items.

A bid is the amount you are willing to pay on top of the usual Market service fee if your item is bought. How to set bids

To launch a boost, you need to create a campaign, add items to it, and set a bid. An item enters the auction for places only if it matches the user's query. For example, if a user is looking for a TV of a certain brand, different models of this brand will enter the auction, not others.

The fee is charged after the item is delivered to the buyer: the closest competitor's bid, plus 0.01% of the item's selling price.

If someone else besides you set a bid on the item, for example, its manufacturer, the item will participate in the auction with the total bid, and the fee for the boost will be deducted proportionally to the set bid sizes.

Example

50 sellers are selling the same coffee grinders on Market. One of them set up a boost and assigned a bid of 3% of the item's price. The "Home Coffee" store wants to increase sales and assigns a higher bid for the coffee grinder — 5% of the item's price. The store's offer is shown higher than the rest on Market, so sales increase.

For each order, "Home Coffee" transfers the usual Market service fee to the marketplace plus 3.01% of the coffee grinder's selling price.

You cannot check if someone else has set a bid on your item.

Where offers with a sales boost are shown

Market search results, category pages, and the feed on Market main page

Thanks to the boost, your items take higher places in the search results on Market and on category pages.

The place an item takes is influenced by several indicators:

• Relevance of the item to the buyer's query.
• Bid.
• Item price. It should not exceed the minimum on the card by more than 10%.

"Popular offers" blocks

Shown on category pages and in search results on Market.

Market selects the 15 best offers for the blocks based on several indicators:

• Probability of an order according to Market data.
• Bid.
• Item price. It should not exceed the minimum on the card by more than 10%.

"Might also fit" blocks

Shown on the item card.

Market selects the 11 best offers for the blocks based on several indicators:

• How similar the item is to the one on the card.
• Bid.
• Item price. It should not exceed the minimum on the card by more than 10%.

In the "Market Bestsellers" promotion

Shown on the pages and special places of the "Market Bestsellers" promotion: for example, on Market main page, on the special promotion landing page, and other prominent places. Market Bestsellers

If Market algorithms consider that participation in the promotion is profitable for you and will bring more orders with a small discount, suitable items will be added to the promotion automatically. To do this, you only need to specify the price before the discount and enable the pricing strategy in the boost. What is a pricing strategy

How to launch a sales boost

To launch a boost, you need the role of account administrator or account owner.

1. In the account, open Promotion → Sales boost.
2. Click Create campaign.
3. Add all the required items — this can be done one by one or by whole categories.
4. Set a bid.

How to add items

You can add items to a campaign in two ways:

• add categories, brands, and price ranges to it on the By characteristics tab;
• add individual specific items to it on the By name or your article number tab or, if you need to add them with custom bid settings, in a file on the Upload file tab.

In most cases, it is better for sellers to use the first method. With this setup, the campaign does not require supervision: new items added to the catalog will automatically enter it if they meet the conditions.

Only products on the storefront are displayed in campaigns.

How to set bids

A bid can be:

• A percentage of the item value. Items participate in the auction with a fixed bid; it does not change. Only sales with a boost are taken into account.

  Example

  You specified a bid of 5% of the item's price. Given the competition at the time the campaign was set up, a 3.5% bid is enough for the item to get into some of the promotion blocks. Thanks to the sales boost, you started getting 4 extra orders a week.

  You decided to enhance the effect and raised the bid to 10%. The number of extra orders grew to 10 a week. Taking into account the second-price auction, you pay an average of 7% for promotion.

  A competitor decided to raise their bid, and yours became less effective. You started getting fewer extra orders — 6 a week. To keep the previous number of orders, you manually increased the bid to 11%.

  In a month, thanks to the sales boost, you received 30 extra orders with an average promotion cost of 6.87%.

• For sellers with settlements in rubles: a percentage of all item sales. Market deducts the bid size from each sale on the marketplace, and forms a promotion budget from the total deducted amount. The budget allows you to manage bids — increase or decrease them, depending on the competition on Market. This only works with the pricing strategy enabled. {#T}

  Market will charge the share of turnover you specified for all orders. This way, you will completely control your promotion costs and get the maximum result from your investment — the entire budget will go to changing bids so that your items get prominent places. If you decide to disable the campaign or select another bid type, Market will return the unused budget balance to you as bonuses.

  Example

  You decided you are ready to invest up to 5% of the total sales turnover in item promotion and set up a campaign with a sales boost.

  For items sold after the campaign was enabled, Market deducted 5% from each payment — this is how the promotion budget was formed. The algorithms selected an 8% bid for the sales boost, and in the first week of the campaign, you received 8 extra orders.

  A competitor increased their bid, and Market algorithms automatically adjusted yours to 11% to continue getting extra orders while staying within 5% of the total sales share. You got another 14 orders thanks to the promotion, and the accumulated budget ran short. Market algorithms lowered the sales boost bid to 6% to fit the budget and not stop the promotion. After that, you received 3 more extra orders, and their fee replenished the promotion budget. The algorithms raised the bid again — to 8%, and you received 5 extra orders.

  In a month, thanks to the sales boost, you got 30 extra orders with an average promotion cost of 6.78% and spent less than 5% of the total turnover on it.

The set value will apply to all items you added in the previous campaign setup step.

For individual items, you can set custom bids using a special Excel template. To do this, on the campaign creation page, select Upload file. Download the template, fill it out, and upload it back. There are limitations: no more than 70 thousand items in the file, file size — no more than 3 MB.

For items added to the file, their own bids always apply, not the general ones.

Example

The manager of the "Home Coffee" store created a campaign with a 5% bid for the entire electric coffee grinders category.

After that, they uploaded an Excel template in which they set a separate 10% bid for the Bosch TSM6A01 coffee grinder.

This coffee grinder will be sold with a 10% bid.

All changes to bids — setting, editing, or deleting — usually take effect in about 5 minutes. Sometimes this can take longer — up to 30 minutes.

What is a pricing strategy

By default, the Pricing strategy option is enabled in every campaign of your store. It automatically lowers your price using the bid if this helps the item stand out among competitors or get into the "Market Bestsellers" promotion. You will pay no more than the set bid for promotion. A reduced price is more attractive to the buyer and can bring more sales.

The item will automatically enter "Market Bestsellers" if the price reduced this way fits the promotion conditions, and Market algorithms determine that participation is profitable for you and will help increase sales without extra costs. Your items will receive additional promotion. Market Bestsellers

Here's how the pricing strategy works:

Imagine you have two competitors. You enabled the sales boost, but your competitors didn't. For simplicity, let's assume all three offer exactly the same conditions to buyers — only the price and the bid differ.

If you have a bid and the pricing strategy is not enabled, the distribution of places in Market search might look like this:

Seller	Catalog price	Bid	Storefront price	Place
You	100 ₽	10%	100 ₽	III
Competitor 1	96 ₽	None	96 ₽	II
Competitor 2	95 ₽	None	95 ₽	⭐ I

It turned out that your offer with the bid loses to competitors' offers because their price is slightly lower.

The enabled Pricing strategy option allows you to automatically use funds from the bid to reduce the price so that your item rises higher:

Seller	Catalog price	Bid	Storefront price	Place
You	100 ₽	10% − 5 ₽	95 ₽	⭐ I
Competitor 1	96 ₽	None	96 ₽	III
Competitor 2	95 ₽	None	95 ₽	II

What covers the discount for the buyer?

Market spends part of your bid on this discount.

Why might a part of the possible impressions share be unavailable?

If you see that a part of the maximum possible share of your potential impressions on the scale is unavailable, and Market shows a forecast with limitations — it means competitors' item prices are more attractive to buyers.

Enable the pricing strategy to lower the price using the bid and get more sales.

Does the pricing strategy make the boost more expensive for the seller?

No — the discount for the buyer is taken from the bid. You pay nothing over the bid you set yourself.

What does this look like in reports and receipts?

The buyer purchases the item at a discount — meaning the price on the receipt will be lower than in the catalog.

The difference between the catalog price and the receipt price will come to you in the form of Market points, which will be used to pay for item placement services, sales boost, impression boost, shelves (except shelves with banners or videos), and the middle mile (for the FBS Last Mile model). It will turn out that you sold the item and received the price you wanted for it.

And then you simply pay for the sales boost as usual.

Within what limits does the price change?

The price cannot be reduced by more than 30% of the current price and by more than the size of your bid.

Can I pay for promotion with bonuses?

Yes — the price will be reduced using bonuses, and Market will transfer the difference between the catalog price and the resulting discounted price to you.

How to improve sales boost

1. Raise bids to ensure maximum impressions in various boost blocks.
2. Add more different items to the boost — this will increase the chances of getting maximum sales.
3. For sellers with settlements in rubles: for items that sell well, you can switch to a bid format using a share of the total turnover.

How to set optimal bids

Market recommendations will help you pick the right value — they show what reach your campaign will get at a given bid.

Example

A 12% bid is set in the campaign. This will bring the seller 80–95% of the maximum possible number of impressions in boost blocks. If you raise the bid — from 14.8% and higher — there will be even more impressions.

Many factors influence bid recommendations, including:

• Parameters of a specific offer, primarily the item price and delivery conditions, as well as competitors' bids and parameters.
• Pricing strategy — for comparison, Market shows a forecast with the option enabled and disabled. What is a pricing strategy

With the pricing strategy and an appropriate bid, items can receive additional promotion: Market will show available tools for this on special badges under the recommendations. They attract buyers' attention and increase the chances of a sale.

What tools are there

, , and — Market adds an option for buyers to pay for your item via Yandex Split — that is, in installments over a different period, and marks them with a special icon on the storefront. At the same time, Split does not affect payments to the seller — you will receive the money according to the usual schedule. Items eligible for the Split 0-0-12 tool will also be shown in a special block on this Market page.

— Market automatically lowers your price using the sales boost bid and adds items to the "Market Bestsellers" promotion. You receive additional promotion according to the promotion level. How this works

How to pay for the boost

The boost fee will be automatically deducted along with the amount for other Market services:

• immediately, from the buyer's payment for the order if it is delivered;
• later, at the beginning of the next month along with the amount for other Market services.

How to pay for Market services

If you have multiple contracts in your account, the fee will be charged to the contract of the store that sold the item thanks to the boost.

Bonuses from a campaign with a share of turnover

If you have an active campaign with a share of turnover bid and you decide to turn it off or change the bid to a percentage of the item price, Market will return the unused budget balance as bonuses.

They are issued 45 days after you make changes to the campaign. Promotion costs for items that have not yet reached buyers will be deducted from this amount.

Bonuses can be used within 180 days — for new campaigns with a boost.

How to evaluate boost results

Market considers the sales boost to have worked if one of the conditions is met:

• a user added an item to the cart from a boost block and then bought the item within a month and a half;
• a user clicked from a boost block to the item card and bought it within 24 hours.

On the store summary

The summary has a boost widget — on it, Market shows how many of your items are currently being promoted and calculates the boost costs.

On the sales boost page

The Promotion → Sales boost page features widgets with summary metrics:

You can use them to quickly evaluate the sales boost costs and its effectiveness:

• Boost expenses — how much you spent over the selected period.

  The gray number on the right is a probable forecast of boost expenses for items in orders that have not yet been delivered as of today. For example, you want to see statistics for the last month. Expenses for delivered orders have already been calculated and will be included in the total amount, and the forecast will show probable expenses for orders that are still in delivery.

• Revenue with boost — what revenue was brought by items seen in boost blocks and bought.

• Auction savings — how much was saved because the sales boost works under second-price auction rules. For example, the "Home Coffee" store set a 5% bid on a pack of coffee for 670 rubles and won the auction against a competitor with a 3% bid. If the item is bought, the store will pay 3.01% for the boost — which is 20 rubles 17 kopecks, not 5% or 33 rubles 5 kopecks. It turns out the store spent 13 rubles 33 kopecks less. The widget will calculate and show this difference for all items.

• For sellers with settlements in rubles: share of expenses from revenue with boost — what percentage of the total revenue for all items in all stores in the account is spent on the boost.

  If the bid is a percentage of all sales, the share of expenses from revenue with boost may be higher

  Because expenses are calculated across all your orders on Market. And revenue — only for orders with a boost.

Below are figures for each campaign: from impressions to delivered orders and financial metrics. You can also view data for campaigns that have already been deleted but were active during the selected period — in the Deleted campaigns row.

Here you can also download a report — overall for all items, for specific campaigns, or stores — and compare the boost with general data on items in Excel.

What period to choose in the report

It is better to choose a longer period, for example, two weeks or a month, so that more order events are included in the report — from the offer impression to delivery to the buyer. If you select only a few days, the report will not be as clear: for example, the number of additions to the cart may turn out to be less than the number of delivered orders because the item was added to the cart earlier and this figure did not get into the report.

All data in the report is indicated on the date of the corresponding event, that is, the report for today will include all impressions, clicks, delivered orders, and other actions that happened today.

In the cost report

If you pay for the boost by offset, on the Finance → Financial reports → By cost of services page, download the report for the selected period and open the Sales boost sheet in it. On it, you can view the sales boost expenses for individual orders and track how bonuses are spent.

In the orders report

The Finance → Financial reports → By orders page has a breakdown of all Market service costs for each order, including the sales boost.

How to manage sales boost

In the account, select Promotion → Sales boost.

A list of campaigns will open, where you can immediately see how effectively each one is working:

You can:

• Pause and start a campaign — to do this, click the switch in the Status column.
• Change the bid — click the campaign name, enter a new bid, and click Save changes.
• Change the priorities of campaigns by dragging them up or down. Priority is important if the same item falls into multiple campaigns. In this situation, the bid from the campaign that is highest in the list works for the item.

In the Items column and on the campaign page, Market shows how many items from it are currently being promoted and are visible to buyers on the storefront. If this number is zero, there may be several reasons: the items are out of stock, the campaign is turned off, or all items from it are promoted in another campaign with a higher priority.

How to view the change history

You can view the changes you made to the campaign — the date, time, and [type of changes](*type of changes), what changed, and the details of the employee who changed the information.

From the Promotion → Sales boost page, you can go to the change history in two ways:

• Click opposite the desired campaign → The history of changes.
• Open the desired campaign and click The history of changes.