Reviews and rating
Buyers can rate a purchased item and add a review for it. Item ratings make up its rating — it affects how high the item is shown in search results and determines whether the item gets into the High rating filter.
More than half of buyers pay attention to the item rating and reviews about it. If an item is offered by several sellers, good ratings and reviews will increase the likelihood that buyers will choose your item, even if its price is higher.
Buyer ratings and reviews can be viewed in the account on the Items → Reviews page.
A buyer can leave a review and rate your item if they received and picked it up, or received it and later decided to return it.
Market only counts verified ratings from real buyers
Market checks all reviews. If a review violates the service rules, the rating was given to artificially raise or lower the rating, accidentally or is spam — such ratings or reviews will not affect anything and will not be published.
If you are sure that a review is erroneous, write to Market support no later than 30 days from the publication date of the review and attach its ID.
The item card only shows reviews from your buyers. If you delete the card, all reviews and ratings will also be deleted — it will not be possible to restore them.
Store rating
A store rating is the arithmetic mean of the ratings of all your items for the last 365 days — including those that are hidden from the storefront, archived, or deleted. In the account, it is displayed as Average item rating.
Example
The store sells phones and related items. Its assortment includes several different items:
- A phone with 4 ratings.
- Headphones with 2 ratings, the product itself is archived.
- A screen protector with 1 rating, hidden from the storefront.
- A phone case with 1 rating from an order where the buyer did not pick up the item at the order pickup point.
According to the rules, to calculate the rating, ratings of all items for which there were purchases will be taken into account. The calculation will include ratings for all items except the case.
The phone ratings for the last 365 days are 5, 4, 4, 5, headphones — 5, 5, screen protector — 4.
The arithmetic mean of all ratings will be calculated using the formula , resulting in 4.6. The average item rating will be 4.6.
How to reply to reviews
In the account, open Items → Reviews → click on the item in the list → Reply.
The store's reputation is influenced by, among other things, how it responds to praise, criticism, and how it replies to buyers if there are problems with an order. Reply to buyers politely, thank them for the purchase, and, if necessary, suggest how best to use your item.
Try not to leave negative buyer reviews unanswered.
Do not add store contacts or links to websites to replies — Market moderators may hide such a reply.
Collecting reviews for Yandex Plus points
Available only to sellers with settlements in rubles.
Items with reviews are more often added to the cart and ordered — even a small number of reviews is enough to increase sales. You can motivate buyers to leave reviews more often by offering them a reward with Yandex Plus points.
You choose the items and the number of points the buyer will receive if they leave a review for your item and attach a photo or video. The buyer will receive exactly as many points for the text, photo, or video as you specified in the campaign settings — Market does not charge an extra fee for this. 1 point is equal to 1 ruble.
Review points can also be assigned by item manufacturers, and Market itself.
How it works
You can offer points for reviews only for items that currently have fewer than 1000 reviews. Items must be new — discounted or used ones cannot be added to the campaign.
For each campaign, you need to set a goal — how many total reviews the item should have. This includes any reviews — both for Plus points and those that buyers left on their own initiative.
Market will offer points for leaving a review to new buyers and to those who purchased a product participating in the campaign before the start of the collection (but no earlier than a year ago) — and have not yet left a review.
If a buyer placed an order while the collection was active, the offer to leave a review for points will be saved for this buyer for 90 days from the moment of receiving the product participating in the campaign.
Example
The collection started on July 1, 2026, the buyer ordered the product on July 2, 2026. You stopped the campaign on July 3, 2026, but the offer to leave a review for points will be valid for the buyer until September 30, 2026, inclusive.
Until the goal is reached, Market will:
- Show a special mark on your item cards — on the storefront and in search results.
- Remind about the opportunity to get points after purchase — on the main page, in the personal account, push notifications, and when rating the purchased item.
It does not matter if the buyer has a Yandex Plus subscription — everyone will see the offer to get points. If the buyer does not have a subscription, Market will offer the buyer to get one to receive points for the review.
When a sufficient number of reviews is collected, the campaign will stop, and Market will stop showing the mark and offering points. You will only have to pay for those reviews that buyers left in response to the points offer.
Example
Your item already has 5 buyer reviews. You decided that for good sales it lacks another 15 reviews. You set up a campaign and offered buyers 50 Plus points per review, and chose a goal — to collect 20 reviews on the item card.
After that, Market users bought your item several times and left 10 more reviews following Market's offer for Plus points and 5 reviews — on their own initiative. In total, the item got 20 reviews, so Market will automatically stop offering points. In total for the campaign, you will pay 500 ₽ — 50 ₽ for 10 reviews.
How reviews are counted
Market will collect reviews for all items you added to the campaigns.
If the product is absent from the storefront for more than 7 days, Market will stop collecting reviews for points for it. If the product later reappears on the storefront — we will also automatically resume its participation in the campaign.
If there are several item variants on the card — Market will count the total reviews for all variants.
Example
There are three variants on a t-shirt card, differing by color — red, blue, black. For red t-shirts, you set a goal of 50 reviews, for blue — 100, and decided not to promote black ones.
Red and blue already have 1 review each, and black has 49. Review collection will start only for blue t-shirts, and not for red ones, since the total number of reviews on the card already exceeds 50.
How to pay
Payment is automatic — the amount for reviews is deducted from buyer payments once a month. If buyer payments are not enough to pay, the missing amount must be sent to Market by transfer.
You only need to pay for those reviews that buyers left in response to the offer with Plus points.
The review collection campaign turns off with a slight delay. If during this time a new buyer sees the offer and adds the item to the cart, or orders it, and leaves a review later — you will also have to pay for it.
How to set up
The campaign will work for all stores in the account. You can create an unlimited number of review collection campaigns.
For flexible configuration, Market divides all your products into 4 groups by price. In each group, you can separately set how many points a buyer will receive for a text review, for a photo, and for a video — not exceeding the price of the product itself, and also not lower than the minimum and not higher than the maximum values applicable to this group:
|
Item price |
Points for text review |
Points for photo or video |
|
up to 1000 ₽ |
from 10 to 500 |
from 25 to 500 |
|
from 1001 to 5000 ₽ |
from 50 to 500 |
from 25 to 500 |
|
from 5001 to 15 000 ₽ |
from 150 to 500 |
from 25 to 500 |
|
from 15 001 ₽ |
from 300 to 500 |
from 25 to 500 |
- In the account, open Promotion → Reviews for points and click Create campaign.
- In the Items block, click Add.
- Use filters to select the items you want to add. You can select items, for example, by price or rating. There is no limit on the number of items that can be added.
- If necessary, uncheck the Automatically add items that fit the characteristics option — it is enabled by default. With it, new items that fit the settings will be added to the campaign automatically once a day.
- Click Apply.
- Set the goal — how many total reviews the item should have, minimum — 10 reviews. The value must be greater than the number of reviews the item currently has.
- Specify how many Plus points the buyer will receive for a text review — this is exactly how much you will have to pay in rubles. Optionally, specify how many extra points the buyer will get if they attach one or more photos or videos to the review. If necessary, after creating the campaign, you can edit the number of points for individual items.
- Click Save campaign.
Quick setup for new products
It will automatically include all your items that currently have fewer than 10 reviews — including those you add later. The goal of such a campaign is to collect the first 10 reviews for new or poorly selling items.
You can launch such a campaign in three ways:
- On the card creation or editing page, leave the Collect the first 10 reviews for Plus points option enabled.
- On the Promotion → Reviews for points page, click Collect the first 10 reviews, and then — Launch campaign.
- In the Items → Catalog → Can be improved section, click on the item rating and Add to campaign. If you don't see the rating column — click
above the table and select Item rating.
- In the account, open Promotion → Reviews for points and click Create campaign.
- In the Items block, click Add and select Manually.
- Use filters and search to select and check the items you want to add — there is no limit on the number of items that can be added.
- Click Apply.
- Set the goal — how many total reviews the item should have, minimum — 10 reviews. The value must be greater than the number of reviews the item currently has.
- Specify how many Plus points the buyer will receive for a text review — this is exactly how much you will have to pay in rubles. Optionally, specify how many extra points the buyer will get if they attach one or more photos or videos to the review. If necessary, after creating the campaign, you can edit the number of points for individual items.
- Click Save campaign.
- In the account, open Promotion → Reviews for points and click Create campaign.
- In the Items block, click Add and select Upload via file.
- Download and open the template with items.
- Specify your article numbers for the items you want to add to the campaign. There is no limit on the number of items that can be added.
- Set the goal — how many total reviews the item should have, minimum — 10 reviews. The value must be greater than the number of reviews the item currently has.
- Specify how many Plus points the buyer will receive for a text review — this is exactly how much you will have to pay in rubles. Optionally, specify how many extra points the buyer will get if they attach one or more photos or videos to the review. If necessary, after creating the campaign, you can edit the number of points for individual items.
- Save the file and upload it to Market.
- If the template is filled out correctly and Market did not find any errors in it — click Save campaign.
- Click Create campaign.
The campaign usually starts working within 4 hours.
If you added an item to multiple campaigns, the campaign with the most points per review will apply to it.
How to edit
You can edit or turn off a campaign at any time — on the Promotion → Reviews for points page, open the Campaigns tab and click on the campaign in the list and make the necessary changes.
Here you can set individual settings for specific items in the campaign — for example, offer more points for a text review. Individual settings cannot be assigned to item variants of the same model — for example, to the same phone with different memory capacities.
You can remove an item from a campaign on this item's page in the account or on the campaign page.
How to view statistics
Open the Promotion → Reviews for points page. Market will show statistics for the selected period: the number of reviews, average ratings, expenses, and other details.
To view statistics for a specific campaign — switch to the Campaigns tab.
A detailed report on point expenses is available on the Finance or Finance → Financial reports → By cost of services page. In the reports, points for text, photos, and video are displayed in different rows. For example, you offer 50 points for a text review and 25 points for media. If a buyer left a text review for an item and attached an image to it, the reports will have 2 different rows with the same Review ID — 50 ₽ for text and 25 ₽ for media.