Yandex.Market Bestsellers

"Best Sellers of the Market" is a regular and one of the most notable promotions with large—scale support from sellers from the Market. Best-selling products participate in all significant sales for customers on the Market, for example, in the "Discounts of the Week".

Terms of the promotion

The market can, at its own expense, offer customers an additional discount to your discount or a promo code for products in the promotion. The terms of each promotion can be viewed when adding products.

There are two types of promotions taking place simultaneously — Bestsellers and Superbestsellers. They have different price thresholds for participation, and Superbestsellers receive a more profitable additional discount at the expense of the Market.

Who can participate

Sellers who have products popular with customers that have recommended installed in their assortment The price market.

How to participate

Each of the Market's "Best Sellers" is based on discounted promotions, flash promotions, or promo codes, the type will be indicated in the description.

You can add products to the "Best Sellers of the Market" at any time, but it is better to do this before the start of the promotion — so the effect of the promotion will be more noticeable. You can edit the price, delete products, or exit the promotion at any time.

There are several ways to add products that match the terms of the promotion.

Set a minimum price for shares

You can set a minimum price for the shares — the value to which the Market can lower the price as much as possible in order to add the product to the shares. First of all, to those where the buyer will have the biggest discount at the expense of the Market.

Each stock has its own price threshold. It is calculated in rubles once every 2 weeks, on Mondays. Go to the section Products → Prices, enter the desired price in the Minimum for promotions field. For each product, the Market will show which promotions and with what minimum price you can get into. To see the hints, click on the desired product.

If the minimum for shares is above or below the threshold for participation in the promotion:

You can select only a part of the products or all of them to automatically set the minimum prices recommended by the Market for promotions.

Add products manually

This method will allow the seller to independently set a price from which the product will definitely get into the Bestsellers or Super-Bestsellers.

On the page Promotion → Promotions in the calendar, open the promotion you are interested in and click Add products.
You can:

• select the appropriate products from the list, edit or specify the prices for the promotion directly on the page;

• add products using the file. To do this, specify the price in the column Share price or Minimum price for the promotion. How the minimum price works

  The market will add the product to Bestsellers or Superbestsellers if the price in the file fits the terms of the promotion.

How does the transfer to the next promotion work?

When the promotion ends, the Market can transfer products from it to the next Bestseller promotion, if the prices you set for the promotion meet its terms. This way, the promotion will continue, and you will not need to constantly monitor the calendar of upcoming promotions and re-add products to them. This is especially useful if your product range and prices don't change often.

The market will transfer suitable products as soon as the current promotion ends. If you add an item to a future promotion yourself and, for example, change its price, this will not prevent the transfer of other items, and the Market will not change your settings.

To see which products the Market has transferred, open the promotion page and select the option in the filter Product addition method Moved from the previous promotion.

Change the basic price of the product

In order for a suitable product to be included in the promotion automatically, it is enough that the basic price of the product is equal to or below the threshold for entry into the promotion.

To increase the chances, set up a sales boost for the product and enable a pricing strategy. Then the Market will regularly analyze competitors and reduce the price due to the bid, only if it is beneficial for you and helps the product to maximize its promotion in Bestsellers or Super—Bestsellers. This method does not guarantee that the product will get into the Super-Bestsellers, but it will allow you to distribute the cost of promotion most advantageously and not overpay if it does not bring a noticeable effect. How to set up a sales boost and pricing strategy

How settings are combined

If you added the product to the promotion manually and also filled in the Minimum for promotions field for it — the market will also check whether the basic price of the product is suitable for automatic participation. As a result, the product will participate in the promotion with the lowest suitable price.

Questions and answers