Promo codes

Promo codes give buyers discounts on your products. The promo code is immediately visible to buyers, and Market helps show it to as many buyers as possible. A promo code can be seen:

• on the store's storefront;
• on the product card;
• in the search and on the category page;
• in the list of all offers opened from the product card;
• in favorites and in the cart.

Market creates a dedicated page for each promo code, containing all your products for which this promo code is valid.

The promo code can be hidden — then it will not be visible on Market. You decide how to distribute such a promo code and through which channels to promote it. For example, you can determine the most effective promotion channel by creating a hidden promo code for each and comparing the results.

Only the owner and account administrator can create and manage promo code promotions.

The promotion will be active in all stores of the account.

How to launch a promotion with a promo code

1. In your account, click Promotion → Your promo codes → Create promo code.

2. Choose whether the promo code will be visible to everyone on Market or if you want to make it hidden.

3. Select the dates — when the promo code will start and when it will stop working. You can limit the validity period of the promo code — up to a maximum of 6 months, or leave it indefinite.

4. Specify the discount amount the promo code will provide.

   
   

   Settlement currency	Minimum discount amount
   ₽	500 ₽ or 5% of the item price, but not less than 1 ₽
   ¥ and $	5% of the item price, but not less than 1 ₽

   Example

   You launched a promotion with a promo code providing a 5% discount and added two products: for 1,000 ₽ and 18 ₽.

   The discount for the first product will be 50 ₽ — buyers will see it on the storefront and will be able to use the promo code.

   The discount for the second product will be less than 1 ₽, so the promo code will not apply to it.

5. Choose how many times a buyer will be able to use the promo code: once or multiple times.

6. For sellers with ruble mutual settlements: if you are creating a hidden promo code, you can set a budget limit — starting from 20,000 ₽. How to manage the budget

7. Select the audience that will see the promo code:

   • All possible users.
   • Those who have already made purchases in your store in the last 180 days.
   • Those who have never ordered from you before or did so too long ago — 180 days ago or more.

   From this audience, you can only select subscribers — those who have subscribed to your store's updates on the storefront. For orders from such users, you will receive a discount on the placement service fee. Learn more

8. Select the products to which the promo code will apply:

   • Products from a single category or a single brand — the By characteristics option.
   • Individual products — the By name or SKU option.
   • Many products in a list — using a file generated by Market. Download it, fill it out according to the instructions inside, and upload it back to Market.

9. Specify the name of the promo code — generate it automatically or come up with it yourself. The name must be between 8 and 14 characters long; you can use only numbers and Latin letters. Market recommends using the Latin spelling of your store name and the discount size. Name requirements

10. Click Save.

If you need to launch several promo codes with different discounts, create a separate promotion for each. Any product can simultaneously participate in several promotions with different promo codes, but the buyer will only be able to apply one in the cart.

How to manage a hidden promo code's budget

A limited budget helps control promotion costs — for example, if you share the promo code with bloggers or on your social networks.

You can set a budget for a hidden promo code in your account when creating the promotion. The minimum amount is 20,000 ₽. The promo code will be suspended when:

• The budget is 95% or more depleted.

  For example: the promo code budget is 20,000 ₽. Buyers have applied it for a total amount of 19,200 ₽ — which is 96% of the total promotion limit.

• The discount on the product exceeds the remaining budget.

  For example: the promo code budget is 20,000 ₽. The promo code has already been applied for a total amount of 18,000 ₽, leaving a balance of 2,000 ₽. A new buyer adds a product to the cart, the discount for which should be 3,000 ₽. They will not be able to apply the promo code, and the promotion will be suspended.

You will receive a notification about the promotion suspension in your account.

If you want buyers to be able to use the promo code again, increase the budget on the promotion editing page. For example: you set a budget of 20,000 ₽. 19,500 ₽ has been spent (balance 500 ₽, promo code is suspended). If you add at least another 1,000 ₽ to the budget, the promo code will be usable again.

If a buyer cancels an order or returns a product, Market will automatically recalculate the remaining budget.

You can monitor spending and the balance, as well as change the budget amount, at any time on the promo code page.

If several buyers place an order with a promo code at the same time, the budget might slightly exceed the limit, but immediately after that, the promo code will stop working.

Promo code name requirements

Write store and brand names without errors or distortions. Create a new promo code for each campaign; you cannot reuse the same one.

Do not use:

• Generic words without referencing your store: WOW, SALE, NEW, DISCOUNT, NEWYEAR, BACK.
• Product categories without referencing your store: BEAUTY, HOME, FOOD, FMCG, FARMA, KIDS, CA, DIY, FASHION, Flowers, Sport, Furniture, AUTO.
• Calendar months without referencing your store. For example, JUNE, MAY15.
• The word Exclusive. Exception: the product is truly sold only on Market.
• Personal data and any contact information.
• Comparisons or contrasts with other products, brands, or competitors, and superlative adjectives. For example, nomer1, thebest2345, samyikrutoy.
• Mentions of Yandex, Market, and other marketplaces.
• Profanity, rude and obscene words, and insults — even in a veiled or distorted form.
• Names, mentions, and references to undesirable or prohibited organizations, or foreign agents — even in a veiled or distorted form.
• Anything related to the commission of illegal and criminal activities — even in a veiled or distorted form.
• Names, mentions, and references to materials recognized as extremist and/or prohibited for distribution — even in a veiled or distorted form.
• Political and religious topics — including in a veiled or distorted form.
• Mentions and usage — including in a veiled or distorted form — of goods, items, and subjects that are prohibited from being advertised or used in advertising. View the list

If a promo code violates these rules, you cannot launch a campaign with it.

Where to view promo code statistics

Go to the Promotion → Your promo codes section. Market will show a table with all promo codes and statistics for the selected period:

• revenue;
• impressions;
• clicks;
• number of ordered items;
• number of additions to the cart.

You can download a report as an Excel file — either for specific promo codes or for all at once. It includes products that had at least one impression or order using the promo code during the selected period.

How to download the report

• For a specific promo code:

  1. In the table, next to the promo code, click  → Generate report.
  2. Download the report from the Finished files tab.

• For multiple promo codes:

  1. In the upper right corner, click Download report.
  2. Choose which report you need — Summary (for all promo codes) or By promo codes (only for selected ones).
  3. Click Generate.
  4. Download the report from the Finished files tab.

Questions and answers