Store storefront on Market

A storefront is the store page with all your items on Market. It works like your store's website — attracts new buyers, retains a loyal audience, and promotes your store and items. Competitors' items are not shown on your storefront.

Buyers can subscribe to the storefront and learn about new arrivals and discounts in the store. Sellers can flexibly configure promotion tools: offer special conditions only to a loyal audience or attract new buyers by offering discounts on their first order in the store.

You can customize the storefront in your style — you don't need special skills for this. You don't have to pay for this.

How to set up a storefront

In the account, open Promotion → Other → Showcase design, click Set up, and edit the blocks on the page.

The storefront consists of several sections — you can change their order, configure the display of blocks, and choose which ones to show to buyers and which to hide. Before saving changes, a preview is available — you can see what the finished storefront will look like after publication.

Storefront statuses

Depending on the setup stage, the following statuses may be displayed for the storefront:

  • Changes not published — you edited the storefront but did not publish it. If you need more time to set it up, return to the draft later.

    You can revert to the previous published version of the storefront if you didn't like the changes — to do this, click Revert.

  • Under review — you published the storefront and sent it for review — if everything is fine, buyers will see it in a few hours.

  • Has errors — Market found errors during the review. Return to editing and fix them, then send the storefront for another review.

  • Published — you saved the changes and the storefront passed the review — buyers can see it.

What cannot be used

In all storefront elements, you cannot mention or use:

  • Narcotic, psychotropic, and potent substances, their precursors, cannabidiol (CBD) and tetrahydrocannabinols, all isomers and their derivatives.
  • Political and military themes, images of politicians.
  • All types of weapons.
  • Prescription drugs or their active ingredients.
  • Tobacco products, smoking accessories and items for them, materials with smoking and tobacco symbols.
  • All types of alcohol, medical and ethyl alcohol.
  • Nitrous oxide or laughing gas, except for nitric oxide and technical nitrogen.
  • Personal data, any contacts, addresses, links to social networks, and the like.
  • Calls to go from Market to another website or service, for example, to find the store yourself.
  • Yandex or Market logos and mentions of Yandex brands.
  • Copies and replicas of brands.
  • Sexually explicit words and images, and for 18+ items — images of anatomical shape. An exception is condoms and lubricants, if the images with them do not contain 18+ materials.
  • Profanity, insults, and anything similar, including transliteration of such words.
  • Messages with typos and violations of spelling and punctuation rules.
  • Comparisons with competitors, superlatives, words like "best", "most", anti-advertising.
  • Redundant or meaningless text.

Store

The image must be square, in PNG format, with a size of 192 × 192 pixels. If the image is larger, it will need to be cropped. If it's smaller, you won't be able to upload it.

You can use an icon, logo, or store name. Photographs cannot be used.

Place the logo in the center so that it takes up more than half of the image. It should be fully visible — you can crop or trim it to the desired size.

The background can be any color, but it must contrast with the logo itself. For example, you cannot use a light logo on a white or transparent background.

If the store name is on the logo, it must match the name in the account.

Banners

You can add up to 20 images and videos. Place them in a carousel — to scroll sideways one banner at a time, or on different rows. Use banners to show bestsellers and new items from different angles, and share footage from shows and shoots.

Customize the look of banners as you wish. Images can be placed one per row or combined with 2 and 3 banners on different rows.

How this might look to a buyer

Videos can only be placed one per row. You cannot add a video to a carousel that shows two or three banners at the same time.

How this might look to a buyer

You can add captions to banners during setup; Market will apply them automatically. Write important details — for example, the name of the collection or show where the footage was taken. If you click Hide caption, Market will hide it for all uploaded banners.

Add a link to an item or category in your store:

  • It must start with market.yandex.ru.
  • It must contain the identifier of your store specifically — someone else's will not work. You can find the identifier in the account — click on the name of your store in the left menu or expand the dropdown list of stores at the top of the page.

You can select items for the carousel manually or choose a ready-made selection. Rules:

  • you can select up to 500 items;
  • you can find items by name, your article number, or using filters;
  • the order of items in the selection can be customized or left as is — then the order will be individualized for each buyer, depending on personal recommendations.

Upload images in PNG or JPEG format in the following sizes:

  • For one banner in a carousel or row — 2184 × 927 px.
  • For two banners in a row — 1428 × 1236 px.
  • For three banners in a row — 928 × 1236 px.

The maximum file size is 10 MB.

  • The main focus of the image should be on the item or category. You can use a photo of an item on a model.
  • The background should be uniform. You can use patterns only if the text remains legible.
  • The background must contrast with the item — it should be clearly and distinctly visible.
  • The image must be fully visible. It can be cropped or trimmed to the desired size.
  • The image should not contain physiological details, wounds, or diseases.
See examples

❌ Not suitable

✅ Suitable

Video

Market accepts MP4, MOV, WEBM, QT, FLV and AVI formats — without the use of HDR.

The video size must be at least 1920 × 1080 px — Market will automatically crop it so that the video fits the banner proportions. For example, if you upload a video with a standard 16:9 aspect ratio, approximately 12% will be cropped from the top and bottom.

The maximum file size is 100 MB.

Duration — from 1 to 30 seconds.

No sound will be played.

Only high-quality videos are suitable: without shaking, in focus, and with correct color rendering.

Do not use slideshows — show items in motion.

Text

  • There are no restrictions on font, size, and character count.
  • The text must match what is depicted on the banner.
  • The content of the text must be truthful — for example, if you announce discounts, they must be active in the store.
  • The text must be relevant always or now — for example, if you write about holiday or seasonal discounts.
  • You can write a word in capital letters only if it is the official way of writing the item or brand.
  • There should be no highly specialized terms and abbreviations, except for common ones: kg, m, cm, and ₽.
  • 18+ category items must be described without familiarity or vulgarity.

Disclaimers

For some item categories, a disclaimer must be added — in the specified wording, it cannot be changed.

For contact lenses, contact lens solutions, condoms, and medical devices: "There are contraindications, consult a specialist." Such text must occupy 5% of the total banner area.

Sections

Sections are 2 or 3 large groups of items in your assortment. For example, clothes for men, women, children.

What sections look like

Storefront with 3 sections:

All images must be in PNG or JPG format with dimensions:

  • For 2 sections — 1424 × 600 px.
  • For 3 sections — 928 × 600 px.
  • For subsections — 258 × 258 px.

Section links:

  • Must start with market.yandex.ru.
  • Must contain the identifier of your store specifically — someone else's will not work. You can find the identifier in the account — click on the name of your store in the left menu or expand the dropdown list of stores at the top of the page.

You can select items for the carousel manually or choose a ready-made selection. Rules:

  • you can select up to 500 items;
  • you can find items by name, your article number, or using filters;
  • the order of items in the selection can be customized or left as is — then the order will be individualized for each buyer, depending on personal recommendations.

Image captions must match their content. The length of the section caption can be up to 30 characters.

Images

  • The main focus of the image should be on the item or category. You can use a photo of an item on a model.
  • The background should be uniform.
  • The background must contrast with the item — it should be clearly and distinctly visible.
  • The image must be fully visible, it can be cropped or trimmed to the desired size.
  • The image should not contain anything other than the item image, but you can use logos of brands you sell.
  • For beauty items, do not use color samples, swatches, or palettes.

Selections

Selections of up to 500 items — for example, bestsellers in your store, themed selections, items in the same style.

You can use a ready-made selection of items or create a new one in Showcase design — then the buyer will land on the store page with already selected hits, collections, new arrivals, etc. You can set up multiple selections on one storefront. What can be added to a selection

Items must be selected manually — by name or your article number, or you can choose a ready-made selection from previously created ones.

  1. Go to Promotion → Other → Showcase design → Selection, choose a ready-made selection or create a new one.
  2. Click Publish and wait for moderation to complete.

The order of items in the selection is formed automatically

But if you selected items for the selection manually, you can manage the list and move some items higher or lower.

Market recommends leaving the automatic order: it adapts to the preferences of each buyer. This way, interested users are more likely to see the items they want to buy.

Reviews

The Reviews tab displays high-quality buyer reviews of your items. The tab is shown on the storefront if you have at least one suitable review.

The tab content is updated automatically. Algorithms select only those reviews that meet the requirements:

  • With a good rating — 4 or 5.
  • With a photo or video.
  • Written no more than 3 months ago.

An item review will be shown as long as the item is in stock in your store.

There can be up to 1000 reviews on the tab in total. If there are more reviews that meet the requirements, Market will randomly select 1000 from them.

New arrivals

The New arrivals tab displays updates in your store's assortment.

The tab content is updated automatically. Algorithms add items to it that appeared on your storefront no more than 50 days ago and are in stock.

A maximum of 1000 items can be on the tab. The order is determined by novelty: the newest items are higher in the list.

How to evaluate results

In the account, open the Promotion → Other → Showcase design page and select the period of interest.

On the page you can see:

  • Number of subscribers — how many users subscribed to store updates for all time and for the selected period.
  • Number of loyal subscribers — how many users among subscribers made at least 2 orders in your store over the last 180 days.
  • Number of subscribers who have made only 1 order so far — if they make a new order within 180 days, they will be considered loyal.
  • Storefront audience — the number of both subscribers and regular visitors.
  • Benefit from the storefront — the number of items ordered from it and the amount from their sale.
  • The share of storefront sales and sales to loyal subscribers out of all sales.

Recommendations

For sellers with settlements in rubles.

Look at the ratio of the number of subscribers to the number of orders from the storefront. If there are still few orders with a large number of subscribers, offer subscribers promo codes with a discount. How to do this

Monitor the change in the number of subscribers. On other platforms, invite people to subscribe to your store, talk about great discounts and promo codes for subscribers. Drive more traffic to the storefront: use social networks, advertising, promotion with bloggers, and newsletters.

Actively set up promotion for an audience with one purchase in the last six months — such buyers are the fastest to become loyal.

Retain loyal users — subscribers who have made 2 or more orders from you. Such buyers bring steady sales — offer them discounts and tell them about it in push notifications.

Experiment with the design — if the storefront is viewed but rarely ordered from, try changing the banners, texts, and item categories, and improve the cards:

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