Ultima Yandex Market
Ultima Yandex Market is a carefully selected assortment of premium products on Market.
Such products receive additional promotion from Market, for example:
- they are shown in their own prominent section on Market;
- they receive a special badge that highlights them on the storefront among other products;
- they are promoted using outdoor advertising, digital advertising, and other methods.
Market helps you fill out the cards for such products: it prompts you to add high-quality photos, a detailed description, specify all necessary characteristics, and edit them if anything changes.
The cost of placing products in the Ultima section of Yandex Market — the standard rate in the product category + 1.5%. View rates
Participation conditions
Currently, you can sell Ultima Yandex Market products in:
- Moscow and the Moscow region;
- St. Petersburg and the Leningrad region;
- Nizhny Novgorod;
- Krasnodar;
- Rostov-on-Don;
- Sochi;
- Kazan;
- Yekaterinburg;
- Novosibirsk;
- Tyumen;
- Chelyabinsk.
To start selling such products, you need to meet a few requirements:
- The store must operate under the FBP or FBS model.
- No more than 2 cancellations per month due to the store's fault.
- Store rating — no lower than 4.5. How it is calculated
- At least 500 delivered orders since the beginning of 2024.
- You will need to upload documents confirming the authenticity of the products.
If the requirements are met, fill out and submit an application via the link — Market will contact you after reviewing it. Suitable products for the section are selected by Market's expert commission, and if the proposed assortment does not fit, the application may be rejected.
How to work with orders
Ultima Yandex Market products are marked with a special badge in your account.
You should work with orders containing such products exactly as with any others — according to the instructions for your store's operating model.
Currently, additional actions are required only if you sell clothing, footwear, or accessories — they will require a safetag.
Working with safetags
A safetag is a special tag attached to a product that confirms its authenticity. The buyer will not be able to return the product without a safetag or if it is damaged or reattached to the product.
If you sell clothing, footwear, or accessories, you need to attach a safetag to the product before packing or shipping. Attach it wherever it is convenient: for example, to a t-shirt label or a shoelace hole.
If there is nowhere to attach the safetag, ship the product without it. In this case, write to Market that the order was shipped without a safetag and provide its number.
If you run out of safetags, write to Market support. Do not forget to warn them if you need to ship any product without a safetag.
How to receive returns
If something did not fit, the buyer will have more time than usual to return the product — 28 days (for electronics and home appliances, as well as jewelry — 15 days). If possible, Market will additionally check the returned product to verify the condition of the safetag and reduce the number of incorrect returns.
Otherwise, returns are processed as usual.
Canceling participation
If a seller sells inauthentic products, and Market receives justified complaints from buyers, it may deprive the seller of the opportunity to place their products in the Ultima Yandex Market section.
To stop placement on your own initiative — write to Market support in your account.