How to set optimal prices

Product price is one of the most important factors in the purchasing decision. In this article, we will tell you about tools that will help not only make your prices attractive to the buyer while keeping them profitable for you, but also get more orders. These tools will help make your prices attractive both on Market and in the market as a whole.

Market supports sellers who actively work with prices and offers additional discounts on products at its own expense. This way, product prices become more attractive to buyers on Market.

Discounts at Market's expense

Market's algorithms analyze product demand and can offer discounts on those that are most likely to attract buyers due to a lower price. Market will fully cover such a discount — you will receive compensation in Market points, which will be used to pay for product placement services, sales boost, impression boost, shelves (except shelves with banners or videos), and the middle mile (for the FBS Last Mile model). Products with moderate and competitive prices have the highest probability of getting a discount at Market's expense. What this means

How the tool is useful: it will help increase orders without additional investments from the seller — thanks to a more attractive price on Market at Market's expense, participation in platform promotions and sales, and highlighting the card in the storefront.

Example

The seller set the product price at 1000 ₽. Sellers on other platforms mostly set the price for the product at 1050 and 1110 ₽, but with discounts, it is sold for a little less than a thousand.

The user is more likely to buy the product where it is sold cheaper, so Market offered a discount on the product. The price on the storefront dropped to 950 ₽ and the product was bought. The seller will receive 1000 ₽: 950 ₽ in the buyer's payment and 50 ₽ will be compensated by Market with points.

How to participate: monitor the attractiveness of product prices. See the price attractiveness indicator, statistics on received discounts, and products sold with discounts from Market on the Prices page.

Sales boost

To stand out among Market sellers, your offer must be visible to buyers who are looking for a product or just thinking about a purchase. Sales boost helps your products occupy the most prominent places on Market.

Besides, if your product becomes more attractive to buyers due to a slight price reduction, Market can use a part of the sales boost bid for such a correction. Boost expenses, taking into account the price correction, will not exceed the size of the bid you set.

More views and sales are gained by those who offer the buyer the most attractive combination of different factors: this is price, delivery speed, discount size, and more. Market algorithms will calculate how much the price needs to be reduced so that your offer, by the sum of all these factors, turns out to be maximally attractive. And — if your bid allows it — will adjust the price so that your product occupies the most prominent places on Market.

How the tool is useful: can give a large increase in orders without exceeding the limits of the set bid.

How to participate: set up a sales boost for your products. Read the instructions in the article Sales boost (bid promotion).

Bestsellers

A regular and one of the most noticeable promotions for buyers. It is beneficial to all participants: sellers' products get on special pages, selections on Market, and other prominent places. As part of the promotion, Market offers additional discounts to buyers at its own expense.

How the tool is useful: your product receives additional promotion as part of the campaign, and buyers get additional discounts on the product at Market's expense.

How to participate: get into the new waves of "Market Bestsellers" by setting the minimum price for the promotion on the Prices page. Sellers with mutual settlements in rubles can also add products manually in the Market Promotions section. More about Market Bestsellers

Besides this promotion, there are other additional tools. They bring the most benefit when used in conjunction with the tools described above.

Participation in multiple promotions

Market has different promotion options — for different strategies and budgets. To promote products and get more sales — participate in several promotions at once, with the same or different assortment. Read more about how multiple promotions are applied to a product in the article Participation in multiple promotions simultaneously.

How the tool is useful: all Market promotions receive additional promotion, and discounts help to get more orders, making your offers more attractive.

How to participate: add products to Market promotions or run your own. Articles about promotions

Automatic participation in promotions

Your products can automatically get into some promotions — if the product price meets the conditions of the promotion — and be sold from promotional selections at your desired price.

How the tool is useful: store management takes less time, and your products will become more noticeable in the storefront without additional investments. At the same time, your product prices do not decrease and remain the same.

Example

The seller set the product price at 1000 rubles, and the crossed-out price at 1130 rubles.

The algorithm determined that a flash promotion is taking place in this category and the seller's prices are suitable for participation. The product automatically entered the list of promotional products and was bought. The seller will receive 1000 rubles: the entire amount will be in the buyer's payment.

How to participate: Set competitive prices in a way convenient for you. Market will check whether your offer meets the conditions of current promotions. If everything fits — it will add products to suitable promotions. Article about automatic participation