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    • About the service
    • Goals and conversions
    • E-commerce
    • Yandex Direct integration
    • About Yandex Metrica Pro
    • Varioqub
    • Changelog
    • Support

    About the service

    Yandex Metrica is a web analytics tool that helps you get visual reports and video recordings of user activity, track traffic sources, and evaluate the performance of online and offline advertising.

    If you have suggestions about the operation and development of the service, suggest your idea. The team will consider your opinion.

    FAQ

    Configuring a tag

    Setting up goals and events
    Enabling and configuring Session Replay
    Enabling tag access
    More articles​

    Viewing reports

    Determining website traffic
    Where users come from
    Yandex Direct reports in Yandex Metrica
    Setting up a report
    More articles​

    Installing a tag

    Where to install code snippets
    Installing a tag on an AMP website
    Installing a tag on a CSP website
    How Yandex Metrica works
    More articles​

    Terms

    Users
    Sessions
    Internal traffic
    Direct traffic
    Bounces
    More articles​

    Additional data

    Setting up E-commerce
    Transmitting offline data and calls
    Transmitting user parameters
    Transmitting session parameters
    More articles​

    Identifying issues

    Connection error
    Tag not found
    Missing data in reports
    The informer does not display data
    More articles​

    Tools and training

    Tools and resources

    Demo tag
    Add a tag
    CMS plugins
    Free tag setup
    Yandex Metrica API
    Suggest your idea
    Discuss in Telegram

    Training and certification

    Get a Yandex Metrica certificate
    Take a training course