Installing a tag on a Turbo page

There are several types of Turbo pages:
Tip. Use the same tag on your site and Turbo pages to make it easier to work with statistics.
  1. Installing a tag on a Turbo page created in Yandex.Direct
  2. Install a tag on a Turbo page created in Yandex.Webmaster

Installing a tag on a Turbo page created in Yandex.Direct

When you create a Turbo page in Yandex.Direct, an auto-generated tag is created. The ad campaign owner receives access rights to view statistics. You can't connect Session Replay to an auto-generated tag. To edit tag settings and grant other users access to statistics, link your own tag to your ad campaign and set up goals.

  1. Go to Yandex.Direct and your campaign settings and enter your tag ID or the ID of the tag you have guest access to and the right to edit.
  2. To start collecting data on Turbo pages with Yandex.Metrica, set specific tag settings: make sure that the Additional addresses field says and the Turbo site URL like, where domain is your Turbo site's URL in Yandex.Direct.
    Note. Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your filter settings.

Install a tag on a Turbo page created in Yandex.Webmaster

How to create a separate tag for Turbo pages
Restriction. A single user can create no more than 100,000 tags.
  1. Log in to Yandex.Metrica. If you don't have an account, register.
  2. On the page with the list of tags, add a tag. The tag setup page opens .
  3. Fill in the information:
    • Tag name — Enter any name.
    • Site URL — Enter the site domain that you use Turbo pages for.
  4. Accept the Terms of use.
  5. Click Create a tag.

You can enable additional settings for the tag.

There are several ways to set up a Yandex.Metrica tag:

Go to Turbo pages → Settings and do the following:

  1. Under General site information, choose Yandex.Metrica in the Tags field and enter the tag ID.
  2. Save your changes.
Note. If you specified a tag in an RSS feed and in Yandex.Webmaster, the RSS data takes priority.

If you were unable to independently check the tag, follow the recommendations below.

This might happen for the following reasons:

  • The tag is installed incorrectly. For example, the CMS modified the code snippet. Reinstall the tag or contact the support service for your CMS.
  • Broken scripts are preventing the Yandex.Metrica tag from working on the site. You can check this in the browser console.

This means that information is being transmitted to Yandex.Metrica. However, the data might not be shown in reports for any of the following reasons:

  • Data is sent to a tag with a different number.
  • The Filters tab in the tag settings has overly strict filters defined. Remove unneeded filters.
  • The Filters tab in the tag settings has the Don't count my sessions filter enabled. This means that the tag doesn't register your own sessions. Try accessing the site with your browser in “incognito” mode.