Installing a tag on a Turbo page

There are several types of Turbo pages:

Pages used in Yandex Direct ads. They are generated in Yandex Direct.
For impressions in search results. They are generated in Yandex Webmaster.

Tip. Use the same tag on your site and Turbo pages to make it easier to work with statistics.

Installing a tag on a Turbo page created in Yandex Direct

When you create a Turbo page in Yandex Direct, an auto-generated tag is created. The ad campaign owner receives access rights to view statistics. You can't connect Session Replay to an auto-generated tag. To edit tag settings and grant other users access to statistics, link your own tag to your ad campaign and set up goals.

Go to Yandex Direct and your campaign settings and enter your tag ID or the ID of the tag you have guest access to and the right to edit.
To start collecting data on Turbo pages with Yandex Metrica, set specific tag settings: make sure that the Additional addresses field says yandex.ru/turbo and the Turbo site URL like domain.turbo.site, where domain is your Turbo site's URL in Yandex Direct.
Note. Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your filter settings.

Restriction. A single user can create no more than 100,000 tags.

Log in to Yandex Metrica. If you don't have an account, register.
On the page with the list of tags, add a tag. The tag setup page opens .
Fill in the information:
- Tag name — Enter any name.
- Site URL — Enter the site domain that you use Turbo pages for.
- Additional addresses — Enter yandex.ru/turbo and the Turbo site URL like domain.turbo.site, where domain is your Turbo site's URL in Yandex Direct.
Note. Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your filter settings.
Accept the Terms of use.
Click Create a tag.
Specify the tag ID in the Yandex Direct campaign settings.

Install a tag on a Turbo page created in Yandex Webmaster

How to create a separate tag for Turbo pages

Restriction. A single user can create no more than 100,000 tags.

Log in to Yandex Metrica. If you don't have an account, register.
On the page with the list of tags, add a tag. The tag setup page opens .
Fill in the information:
- Tag name — Enter any name.
- Site URL — Enter the site domain that you use Turbo pages for.
Accept the Terms of use.
Click Create a tag.

You can enable additional settings for the tag.

There are several ways to set up a Yandex Metrica tag:

Go to Turbo pages → Settings and do the following:

Under General site information, choose Yandex Metrica in the Tags field and enter the tag ID.
Save your changes.

In the turbo:analytics element, specify:

Attribute Description

type* Accepts the value Yandex.

id* Yandex Metrica tag ID.

params Use it to send session parameters.

Attribute Description

type* Accepts the value Yandex.

id* Yandex Metrica tag ID.

params Use it to send session parameters.

*Required attribute.
```
...
    <channel>
        ...        
        <turbo:analytics
         id="tag number"
         type="Yandex"
         params="{ 'param' : 'val' }">
        </turbo:analytics>
        ...
    </channel>
</rss>
```
You can specify multiple turbo:analytics elements with different tag IDs.
Upload the prepared file to Yandex Webmaster.

Attribute	Description
type*	Accepts the value Yandex.
id*	Yandex Metrica tag ID.
params	Use it to send session parameters.

Attribute	Description
type*	Accepts the value Yandex.
id*	Yandex Metrica tag ID.
params	Use it to send session parameters.

Note. If you specified a tag in an RSS feed and in Yandex Webmaster, the RSS data takes priority.

If you were unable to independently check the tag, follow the recommendations below.

Data is not sent to the consoleThere is data in the console, but the reports do not appear

This might happen for the following reasons:

The tag is installed incorrectly. For example, the CMS modified the code snippet. Reinstall the tag or contact the support service for your CMS.
Broken scripts are preventing the Yandex Metrica tag from working on the site. You can check this in the browser console.

This means that information is being transmitted to Yandex Metrica. However, the data might not be shown in reports for any of the following reasons:

Data is sent to a tag with a different number.
The Filters tab in the tag settings has overly strict filters defined. Remove unneeded filters.
The Filters tab in the tag settings has the Don't count my sessions filter enabled. This means that the tag doesn't register your own sessions. Try accessing the site with your browser in “incognito” mode.