How to manually enable E-commerce

Tip. Working with the JavaScript API requires knowledge of HTML and JavaScript. If you don't know these languages, contact your website developer or webmaster.
Note. Information about how users interacted with products is available in Yandex.Metrica reports without additional settings, if you have Turbo pages that were generated using a YML file.
  1. Select the tag that you want to enable E-commerce for.
  2. In the tag settings, enable the E-commerce option. A container for collecting data from dataLayer will be added to the code snippet by default.

  3. Install (or update) the code snippet on all the site pages that contain information about products and orders (item details, the “Add to basket” button, and so on).

    To do this, copy the code snippet. Make sure that the code snippet on the site contains the line: ecommerce:"dataLayer".

    If Google Analytics Enhanced Ecommerce or Electronic Commerce (GA4) is already configured on the site, including through Global Site Tag, data will start coming in automatically without additional settings: Yandex.Metrica has a Google-compatible data transmission format. In this case, skip step 5.
  4. On your website, configure data transfer (about adding an item to the basket, buying something, etc.) via the JavaScript API. To transmit information, you need to create a script on the site that will be responsible for a certain event (for example, making an order) in the specified format. You can configure the transmission of all events to receive more complete data, or only some of the events.

    Follow this step if you don't have Google Analytics Enhanced Ecommerce. For each action, create an ecommerce object and place it in the data container (by default — dataLayer).

  5. Check whether e-commerce is set up correctly.
  6. Data appears in Yandex.Metrica a few hours after the first data transfer. To view the reports, in Yandex.Metrica, open Reports → Standard reports → E-commerce. Learn more about the reports.