---
metadata:
  - name: generator
    content: Diplodoc Platform v5.63.1
alternate:
  - https://www.yandex.com/support/metrica/en/simple-goal/email.md
  - https://www.yandex.com/support/metrica/es/simple-goal/email.md
  - https://www.yandex.com/support/metrica/pt/simple-goal/email.md
  - https://www.yandex.com/support/metrica/ru/simple-goal/email.md
  - https://www.yandex.com/support/metrica/tr/simple-goal/email.md
  - href: https://www.yandex.com/support/metrica/en/simple-goal/email.md
    type: text/markdown
    title: Markdown version
  - href: https://www.yandex.com/support/metrica/en/llms.txt?revision=r21566194
    rel: describedby
title: Track clicks on an email address
description: If you use an email address as a contact or feedback link on a site, it may be useful to track its effectiveness, because the number of emails doesn’t always match the number of attempts to write.
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.com/support/metrica/en/llms.txt?revision=r21566194


# Track clicks on an email address

<!-- source: en/_includes/simple-goal/click/id-click/note-auto-goal.md -->
{% note info %}

The goal is created automatically if the **Automatic goals** option is enabled in the tag settings.

You can manage these goals just like other [automatic goals](https://www.yandex.com/support/metrica/en/general/auto-goals.md).

{% endnote %}
<!-- endsource: en/_includes/simple-goal/click/id-click/note-auto-goal.md -->

If you use an email address as a contact or feedback link on a site, it may be useful to track its effectiveness, because the number of emails doesn’t always match the number of attempts to write. For example, you may discover an error in the configuration of an email link or other reasons why users click the link but don’t send an email.

To do this, you need to set a special goal in Yandex Metrica. You can create this kind of goal:
- For all email addresses on a site. Yandex Metrica recognizes email addresses by the presence of `mailto:<address>` in links. For example:
    ```html
    <a href="mailto:mail@example.com">Write message</a>
    ```
    
- For a specific email address. Use this method, for example, to track different email addresses for different departments.
    
    Yandex Metrica searches for `mailto:<specified address>` in links.

A conversion is recorded when the user clicks or taps on the link. To view goal statistics, use the [Conversions report](https://www.yandex.com/support/metrica/en/reports/conversion.md) and [add the goal](https://www.yandex.com/support/metrica/en/reports/report-general.md#choose-goal) to other Yandex Metrica reports.

To create a goal manually:
1. In Yandex Metrica, go to the **Goals** page in the left menu.
1. Click **Add goal**.
1. Select the goal type **Click on email**.
1. In the **Name** field, enter a name for the goal to create.
1. Select which email addresses to create a target for. If you chose **Specific address**, enter the same address in the field as in the link. For example, mail@example.com. Make sure the spelling matches.
1. Click **Add goal**. The created goal will appear in the list of goals. Yandex Metrica will start collecting statistics on it within a few minutes.
1. You can check if the goal is working in the [debug panel](https://www.yandex.com/support/metrica/en/general/check-goal.md#email) or the [Conversions](https://www.yandex.com/support/metrica/en/reports/conversion.md) report. To do this, perform a conversion action on the website. If the **Don't count my sessions** filter is set in the tag settings, check the goals on the site in the browser's private mode (for example, [Incognito](https://yandex.com/support/browser/personal-data-protection/incognito-mode.html) in Yandex Browser).

![](../_assets/simple-goal-email.png){.border-yes}

## Restrictions {#general}

- <!-- source: en/_includes/general/goal-page-visit/id-general/2.md -->
  The service registers a user reaching the same goal on the same counter no more than once per second.
  <!-- endsource: en/_includes/general/goal-page-visit/id-general/2.md -->
    
- <!-- source: en/_includes/general/goal-page-visit/id-general/3.md -->
  During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.
  <!-- endsource: en/_includes/general/goal-page-visit/id-general/3.md -->
    
- <!-- source: en/_includes/general/goal-page-visit/id-general/4.md -->
  If you edit the tag or a goal, all the previously collected information does not change. 
  <!-- endsource: en/_includes/general/goal-page-visit/id-general/4.md -->
    
- <!-- source: en/_includes/general/goal-page-visit/id-general/5.md -->
  If you delete a goal, information collected for it is no longer available in reports.
  <!-- endsource: en/_includes/general/goal-page-visit/id-general/5.md -->
    

## Learn more

- [How to create a report for a goal](https://www.yandex.com/support/metrica/en/reports/goals.md)
- [Revenue by goal](https://www.yandex.com/support/metrica/en/general/price-goal.md)

<!-- source: en/_includes/buttons/chat-button.md -->
[Chat with us](https://yandex.com/chat/#/user/036e6a02-3620-9cdc-4c5e-a34667a7379e?utm_source=spravka){.button}

<!-- source: en/_includes/styles/href-to-button.md -->

<!-- endsource: en/_includes/styles/href-to-button.md -->
<!-- endsource: en/_includes/buttons/chat-button.md -->

<!-- source: en/_includes/reports/texing-button.md -->
<div class="cut-button">

{% cut "Write an email" %}

{% list tabs radio %}

- No data for a particular source

  Goals in Yandex Metrica work the same way for any sources. Perhaps there aren’t any users who have completed the goal from this source yet.

  {% cut "The recommendations did not help" %}

  <!-- source: en/_includes/popup/id-popup/wrong-sup.md -->
  Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.
  <!-- endsource: en/_includes/popup/id-popup/wrong-sup.md -->

  <div style="padding: 15px;
       margin: 10px 0;
       background: #FFFFFF;
       border-radius: 10px;
       border: 1px solid var(--g-color-line-generic);">
    <iframe style="background: #FFFFFF;"
          height="700"
          width="100%"
          frameborder="0"
          src="https://forms.yandex.com/surveys/1706/?&theme=Net dannyh po opredelennomu istochniku&iframe=1&lang=en">
    </iframe>
  </div> 

  {% endcut %}

- Data for a goal doesn’t match real data

  This might happen for the following reasons:
  - The goal condition in Yandex Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  - The site user has a browser plugin that blocks the Yandex Metrica tag, so this user isn’t counted.
  - The user has an antivirus system with strict privacy settings.
  - The user has a slow internet connection, so the Yandex Metrica tag didn’t load on the target page.

  {% cut "The recommendations did not help" %}

  <!-- source: en/_includes/popup/id-popup/wrong-sup.md -->
  Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.
  <!-- endsource: en/_includes/popup/id-popup/wrong-sup.md -->

  <div style="padding: 15px;
       margin: 10px 0;
       background: #FFFFFF;
       border-radius: 10px;
       border: 1px solid var(--g-color-line-generic);">
    <iframe style="background: #FFFFFF;"
          height="700"
          width="100%"
          frameborder="0"
          src="https://forms.yandex.com/surveys/1706/?&theme=Dannye po celi otlichayutsya ot realnyh dannyh&iframe=1&lang=en">
    </iframe>
  </div> 

  {% endcut %}

- Goal doesn’t work
  
  <div style="padding: 15px;
       margin: 10px 0;
       background: #FFFFFF;
       border-radius: 10px;
       border: 1px solid var(--g-color-line-generic);">
    <iframe style="background: #FFFFFF;"
          height="700"
          width="100%"
          frameborder="0"
          src="https://forms.yandex.com/surveys/10018080.618d9fdb2524ebc4674fd9e2a54cd71036f465a9/?&theme=Cel ne rabotaet&iframe=1&lang=en">
    </iframe>
  </div> 

{% endlist %}  

{% endcut %}

</div>

<!-- source: en/_includes/styles/cut-button.md -->

<!-- endsource: en/_includes/styles/cut-button.md -->
<!-- endsource: en/_includes/reports/texing-button.md -->


<!-- source: en/_includes/styles/href-to-button.md -->

<!-- endsource: en/_includes/styles/href-to-button.md -->

<!-- source: en/_includes/styles/cut-button.md -->

<!-- endsource: en/_includes/styles/cut-button.md -->

<!-- source: en/_includes/footer-links.md -->
- - -

<div class="borderless-table">

#|
||
Useful links

- [Demo tag](https://metrica.yandex.com/r/dashboard?)
- [Add a tag](https://metrica.yandex.com/add/)
- [Free tag setup](https://yandex.com/promo/freeservice/metrica?utm_source=help_metrica_en&utm_medium=cpc&utm_campaign=1)
- [Yandex Metrica API](https://tech.yandex.com/metrika/)
- [Suggest your idea](https://yandex.com/support/metrica/troubleshooting/idea.html)
- [Discuss in Telegram](https://t.me/yandexmetrika)
|
Online training

- [Get a Yandex Metrica certificate](https://yandex.ru/adv/expert/exam/metrika/?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)


- [Take a training course](https://yandex.com/adv/edu/online/metrika?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)

||
|#

</div>

<!-- source: en/_includes/styles/table-style.md -->

<!-- endsource: en/_includes/styles/table-style.md -->
<!-- endsource: en/_includes/footer-links.md -->