Yandex Metrica auto-generated tag

If you notice an unfamiliar tag that you didn't create in the list of Yandex Metrica tags, it might be an auto-generated tag.

An auto-generated tag is created if:

You are the owner of a Yandex Direct campaign or you have representative access to a campaign. The tag is used on Turbo pages generated in Yandex Direct.
You are the owner of an organization in Yandex Business or you have access to one. The tag is used for tracking target events on Yandex and calls from Yandex Direct.

In the list, an auto-generated tag usually has a standard name, for example:

Tag for Yandex Direct Turbo pages — Turbo Pages <random set of characters>.
Tag associated with Yandex Business — <Name of your organization> - <Address of the organization, if specified in Yandex Business>.

Its status is not displayed in the tag list. These tags can't be edited. Only viewing access is available. Rules for granting access to other users are different for each service.

Collecting statistics

An auto-generated tag is installed on Yandex services and collects only a certain set of data.


Type of data collected	Where to view statistics	Note
Data related to campaigns in Yandex Business: Statistics on calls from Yandex Direct. Information about target events on Yandex	Calls reports — Statistics on calls from Yandex Direct. The Target events on Yandex report and the Conversions report — Information about target events on Yandex	Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.
Statistics on Turbo pages created in Yandex Direct	Standard reports	—


Type of data collected	Where to view statistics	Note
Data related to campaigns in Yandex Business: Statistics on calls from Yandex Direct. Information about target events on Yandex	Calls reports — Statistics on calls from Yandex Direct. The Target events on Yandex report and the Conversions report — Information about target events on Yandex	Auto-generated tags do not register user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.
Statistics on Turbo pages created in Yandex Direct	Standard reports	—

Questions and answers

Can I delete an auto-generated tag from the list?

If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact support. This is why we do not recommend deleting a tag.

Can I install an auto-generated tag on my site?

We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.

Why does a tag have a red status?

For these tags, the status isn't relevant. It has to do with the specifics of installing tags on Yandex services. You can ignore the tag status.

Can I change the name of a tag?

No. Tag names are generated automatically.

What is the “Clicked Call” goal in the tag settings?

With this goal, Yandex Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.

How do I correct goals in the tag settings?

You can't change the goals of an auto-generated tag.