How Yandex Metrica works with tags

  1. How to correctly create a tag
  2. Display tags in reports
  3. Questions and answers

Yandex Metrica tracks all clicks on links with a tag. For example, this can be a direct click on a link saved in a browser or a link included in an email. Yandex Metrica can process the following types of tags:

Tag label Note
UTM

Standard reports are created for tags. Data on the utm_referrer tag can be tracked in the By URL parameters and Sites reports. In order for a tag to appear in a report, it must be compiled correctly.

The Advertising systems, Social networks, Messenger, and Recommendation systems reports are also generated from UTM tags.
Openstat
from
yclid
The tag is added by Yandex Direct. Example:
https://example.com/?yclid=123
Data about ad click-throughs is available in the “Yandex Direct” reports group:

In these reports, statistics reflect only registered clicks that were not filtered out by the anti-fraud system.
ymclid The tag is set by Yandex Market. For data about traffic from Yandex Market, see the Advertising systems report. Example:
https://example.com/?ymclid=123
gclid Used for tracking Google Adwords ads. To determine sources with the gclid tag, use segmentation. Example:
https://example.com/?gclid=123
Tag label Note
UTM

Standard reports are created for tags. Data on the utm_referrer tag can be tracked in the By URL parameters and Sites reports. In order for a tag to appear in a report, it must be compiled correctly.

The Advertising systems, Social networks, Messenger, and Recommendation systems reports are also generated from UTM tags.
Openstat
from
yclid
The tag is added by Yandex Direct. Example:
https://example.com/?yclid=123
Data about ad click-throughs is available in the “Yandex Direct” reports group: