Metrics

Reports contain the following metrics:

Note. You can get complete statistics for content with text longer than 500 characters. Content with shorter texts is only taken into account in recirculation.
  1. General metrics
  2. Audience engagement and retention
  3. Traffic sources
  4. Displaying content
  5. Audience

General metrics

Pageviews

A pageview is an instance of content being loaded as a user clicks through to it. During a session, users usually perform multiple pageviews. The pageview dynamics are displayed on a special graph in tables.

Users

A user is an internet user who visited your website during a specific period of time.

Yandex Metrica tracks users by anonymous browser IDs that are saved as cookies. The IDs let Yandex Metrica distinguish between different users.

Audience engagement and retention

Time on content

The time during which the visitor interacted with the content: scrolled the page, moved the mouse cursor, clicked on page elements, and so on. This metric is calculated regardless of whether Session Replay is enabled for the tag. Time on content reflects how interesting the content is for the audience.

Recirculation
Note. Recirculation is not calculated for traffic between your website and Turbo pages.

The percentage of users who read specific content and then click through to more. Recirculation data lets you determine audience engagement, understand to what extent your audience finds your content interesting, and whether it is presented properly on your website.

Recirculation is only accounted for traffic between marked up pages. That's why we recommend marking up all the pages you want to keep track of. Recirculation also isn't reflected in reports for incoming traffic on pages with less than 500 characters.

Full-scrolls

Full scrolls show what percentage of users scrolled through the content to the end.

Full-reads

Full reads show what percentage of users scrolled through the content to the end and read it at a speed of no more than 60 characters per second.

Full scroll and full read funnels

Full scroll and full read data is displayed as a funnel. It shows what percentage of users scrolled through the content or read one third, two thirds, all of the text, or went beyond it. The relevant funnel blocks show you where the user stopped scrolling through the content.

The number of full scrolls is usually greater than the number of full reads. This is because users often scroll through content to the end, but do so faster than the 60 characters per second speed that is necessary for it to count as a full read. For example, a user first scrolled to the end, and then read it at a speed of no more than 60 characters per second. In this case, the full scroll will be counted first, and then the full read. But if the user scrolled through the content to the end, but did not read it at a speed of 60 characters per second or slower, only the scroll will be counted.

Also, the percentage of full scrolls may be less than the percentage of full reads. This is due to a different counting algorithm. The percentage of full scrolls shows what percentage of total users scrolled to the end of the content. For example, two users viewed the content. The first one scrolled through the material and fully read it, but the second one did not. In this case, one full scroll and one full read is counted. The percentage of full scrolls will be equal to 50%, since one user full scrolled, and the other did not.

Also, the percentage of full scrolls is often less than the percentage of full reads. This is because the percentage of full reads, in contrast to the percentage of full scrolls, shows the proportion of full scrollers who did a full read. For example, the percentage of full reads in the example above is 100%, since the user who fully scrolled through the material then fully read it.

Traffic sources

Traffic sources are the resources that users access your website from.

In the Views by click source widget, you can see the distribution of pageviews and users by resource. It gives the names of the four sources that generate the most traffic.

You can evaluate the distribution of pageviews by traffic source type:
  • Social networks: Users come from Facebook, VK, or Odnoklassniki.
  • Search: Users come from Yandex, Google, Mail.Ru, Rambler, Yahoo, or Bing.
  • Internal: Users click through from other content on the website.
  • External links: Traffic comes from other resources.
  • Recommendations: Users come from recommendation systems like Zen or Google Chrome Suggestions.
  • Direct traffic: Users click through to your website using a direct link.

Pageview distribution is shown in the Sources column of the table. Hover your mouse over the distribution bar to see the legend.

Displaying content

Distribution of pageviews by device type

The distribution shows the percentage of content views from mobile devices (smartphones and mobile phones) and desktops (computers, laptops, and tablets). It's displayed in the Mobile share column. Hover your mouse over the distribution bar to see the legend.

Page formats
You can see the distribution of pageviews by page format:
  • Desktop: Views from computers, laptops, and tablets.
  • Mobile: Views from mobile phones and smartphones.
  • Turbo: Yandex Turbo page views.

Audience

The User gender and age widget shows the distribution of readers by gender and age. You can use it to assess whether the content hit the target audience.