Content reports

Yandex.Metrica provides a set of convenient and easy-to-use reports for the statistical analysis of content projects. They're located under Content. With the reports, you can:
  • Get a summary of current content.
  • Study audience engagement by content and category metrics.
  • Find out where users access your website from and the format they read your content in.
Note. To view reports, set up statistics based on content and mark up your content on the website.

Learn more about what metrics are displayed in reports.

Reports overview

Working with reports

You can configure the following data display settings:


Select the period to display data for. By default, reports display statistics for the current day and the summary shows statistics for the last 10 minutes.

Data breakdown

Some widgets display data with the time period divided into intervals. You can refine the time period to minutes, hours, days, weeks, and months.


It may take a long time to calculate metrics for a large amount of data. If you want to calculate metrics faster, reduce the accuracy percentage. In this case, sampling is used: calculations are made for just a chunk of data instead of all of it. Read more about sampling.

Article length

You can only view statistics on short content (up to 4000 characters) or long content (4000 characters and more).

Why there may be differences between data in content reports and other Yandex.Metrica reports

If there are no statistics on the Content tab, make sure that the site has the new tag code (available in the settings since December 6, 2018). Check that the library is enabled in the page code.

Why traffic sources may differ

Traffic sources are considered for each content view and not for each session, like in other Yandex.Metrica reports. For example, if a user accessed a website homepage from a search engine, but then clicked through to specific content, basic Yandex.Metrica statistics show the session source as search, whereas in content statistics, it's internal traffic.

Why the number of views of articles and pages may differ

This might happen for the following reasons:

  • Article viewing was brief and there wasn't time to transmit the data. At the same time, viewing the page itself was counted.
  • The article didn't fall into the visibility scope of the user's browser. For example, this may happen if the header or other content occupies significant space in front of the article.
  • The article contains less than 500 characters, except for the markup of short articles (questions and answers).

In reports under Content, data is collected for marked-up materials and Turbo pages. Other fast-loading page formats currently aren't taken into account (for example, Accelerated Mobile Pages or Facebook Instant Articles). You can find data for all of the pages of a website, including those with no markup, in other Yandex.Metrica reports.

Questions and answers

Statistics are collected wrong

If you think statistics aren't properly collected, make sure that:

  • All necessary content is marked up.
  • The markup meets the requirements.
  • All items with markup are placed inside the body tag.
  • Nothing unnecessary is included in the text of your article, such as extra ad banners, comment boxes, and so on.
  • The text of each material contains more than 500 characters, except for the markup of short articles (questions and answers).
Content isn't marked up, but statistics are collected

You probably enabled Turbo pages. Statistics on content are collected automatically.

To find out which topics and content on your website are the most popular, how people read and interact with this content, which sources generate the most traffic, and other relevant data, add or Open Graph markup to your website content.