“Adfox, header bidding” report
To view the report: .
Ways to use this report
The report shows statistics on monetizers participating in the bid auction. For example, you can use the report to find out which monetizers generate the most revenue.
Conditions for getting the report
To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.
By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.
Report structure and settings
Metrics in the report:
- Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).
- Adfox impressions — An ad impression registered by the system.
- Rendering per Adfox view — Average number of Adfox banners that were loaded (including YAN) per page view.
- Adfox total revenue — Estimated total revenue from ad impressions.
- Adfox CPMV (Cost per mille viewable ads) — Estimated cost of 1000 impressions. In rubles without VAT.
- Adfox estimated session revenue — Average estimated revenue per session.
The report supports all settings available in Yandex Metrica.
