Turbo sites

You can use a Yandex Metrica tag to collect statistics on Turbo sites created in Yandex Direct. Links to them are used in ads. This is especially helpful if you don’t have your own website.

When you create a Turbo site in Yandex Direct, an auto-generated tag is created. Goals are already set up, too. The campaign owner gets access rights to view the statistics. You can’t connect Session Replay to an auto-generated tag. To edit tag settings and grant other users access to statistics, link your own tag to your campaign and set up goals. Learn more

Installing tags on Turbo sites

You can use Yandex Metrica to analyze statistics in various ways:

• View Turbo site statistics.
• View different statistics about your Turbo site audience. For example, you can see how many people visit your pages on a smartphone. To do this, use segmentation.
• Track user actions that brought them from a website to a Turbo page and vice versa. To do this, you need to install tags both on your main site and your Turbo site.
• Track conversion rates of user actions. Before doing this, you need to set up goals.

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