Ad moderation

All ads that are placed on partner sites are moderated for compliance with current Russian law and Yandex advertising requirements.

Moderating ad subjects

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Yandex moderates both advertising materials and the redirect page that an ad click leads to.

A creative or banner must contain all the information required by Russian law and Yandex rules, including warnings and age restrictions. Detailed requirements for the advertiser's resource and ad design are described in Yandex Direct Help.

Adult ads can only be shown on search sites in response to a relevant query. If you want to restrict adult content, go to your site settings and enable the family filter.

On content sites, the display of adult ads is restricted automatically.

Report an ad

If you see an ad on your resource that violates Russian law or Yandex advertising requirements, send a screenshot of the page and a banner link to the support service.

To get a link:

  1. Right-click on the ad title.
  2. Select Copy link address. You should get a link like https://an.yandex.ru/count/....

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