Resource management

In Yandex Advertising Network terms, a video resource is a group of video ad placements on the same platform.

Enabling ads in videos

1. Register with the Yandex Advertising Network.
2. Submit a support request to show ads in your videos. To learn more about becoming a video partner, see New partners.

Once you enable video ads, you can start manually adding your video resources.

Adding a video resource

1. In the Yandex Advertising Network interface, go to Video ads → Video resources.

2. Click Add video resource.

3. Fill out the fields in the General section:

   • Name: Specify the name to display for the resource in the YAN interface.
   • Site address: Specify the URL of the site hosting the video resource.
   • VPAID/MRAID support: If your resource supports this ad type, keep this option enabled. If not, you can disable it.

4. If needed, set up the player's appearance:

   • Descriptive text: A text to show at the beginning of an ad directly in the player (for example: Thanks to this ad, you can view this video for free).
   • Time left in ad unit: Enable to show the ad countdown.
   • Time left until ad skip: Set the countdown duration before skipping becomes available.

5. Click Create.

Once you create a video resource, a video unit setup page opens — you can start adding ad units right away.

The video platform will be automatically submitted for moderation. Impressions will begin once you pass moderation and set up ad units.

Customizing player appearance

To customize the appearance of the player on your resource:

1. Go to Video ads → Video resources.
2. Click Edit next to the video resource you want to edit.
3. Go to the Appearance settings.

If you're using the Yandex video player, set the following options:

• Descriptive text: A text to show at the beginning of an ad directly in the player (for example: Thanks to this ad, you can view this video for free).
• Time left in ad unit: Enable to show the ad countdown.
• Time left until ad skip: Set the countdown duration before skipping becomes available.

Read more about supported integration models.

Granting access to a resource

You can grant any user access to your video resources through the Yandex Advertising interface. A user with the Partner's assistant role will be able to view and edit the resource and units, and will also have access to statistical reports.

1. Click Invite on the Invitations page, select an invitation language and specify your email address. A link to access the interface will be emailed to that address. Please note that the assistant requires Yandex ID in order to register in the Yandex Advertising.

2. Once the assistant clicks the link and signs up:

   1. Go to Video ads → Video resources.
   2. Find the resource you want to grant access to in the list and click  → Edit.
   3. In the Access settings, enter the login your assistant used to register with the Yandex Advertising Network.
   4. Click Add.

   If needed, check the Allow changes to video resource settings box to enable the user to modify resource settings, as well as create and edit ad units. In addition, any assistant can view the statistics on all the available ad resources and units, as well as create and save custom statistical reports.

Blocking unwanted ads

You can restrict ad impressions by category, domain, or brand in your video resource settings:

1. Go to Video ads → Video resources.
2. Click Edit next to the video resource you want to edit.
3. Go to the Exclusion settings.

Exclude categories

To restrict ads from a specific category:

1. Click Add exclusion.
2. In the pop-up window, open the Categories tab and select the ad categories you want to exclude.
3. Click Add.

If you want to exclude a category that's missing from the list, contact support.

Exclude domains and bundles

You can block impressions for unwanted ads by excluding specific domains or bundles (Bundle IDs).

Add the domains or bundles you want to exclude from ad impressions on your resource:

1. Click Add exclusion.
2. In the pop-up window, open the Domains tab and use one of the following methods:
   • Use the Enter domains or bundles separated by commas field.
   • Drag and drop a file containing a domain list into the Drag or select a file field.
   • Click Add file and manually select your file in TXT format. All delimiters are supported. You can add up to 1000 domains or bundles at once.
3. Click Add.

Exclude brands

You can exclude specific brands, such as your competitors, from ad impressions. This setting applies only to display ads served by the Yandex display ad system or external demand-side platforms (DSP).

To exclude an advertiser or brand:

1. Click Add exclusion.
2. In the pop-up window, open the Brands tab, start typing the brand name in the search box, then select the relevant suggestion from the list.
3. Click Add.

If you want to exclude a brand that's missing from the list, contact support.

Manage exclusions

You can see all exclusion settings for a specific resource page under Exclusions. They are grouped by tabs and appear as a list.

You can manage this list:

• Delete any exclusion.

• Delete all exclusions under a selected tab.

To delete an exclusion:

1. Go to the relevant tab.

2. Select one or more exclusions from the list.

3. Click Delete.

To save changes, click Save.

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