Integrating Yandex Advertising Network ad units with third-party mediation

Yandex Advertising Network units can be integrated with other ad networks' mediation. To do this:

  1. Create an account in the Yandex Advertising Network interface.

  2. Add an app in the Yandex Advertising Network interface.

  3. Create ad units.

  4. Connect an adapter: to integrate the units into Google AdMob (ex. AdMob) or IronSource, use Yandex Mobile Ads SDK adapters, and to integrate into other networks, use its own adapters.

    The list of networks that support Yandex ads:

    Advertising Network

    Adapter

    Available integration type

    Google AdMob (ex. AdMob)

    Android | iOS | Unity

    Waterfall

    Admost

    custom network adapter

    In-App Bidding, waterfall

    AppLovin MAX

    custom network adapter

    In-App Bidding, waterfall

    Appodeal

    custom network adapter

    Waterfall

    CleverAdsSolutions

    custom network adapter

    Waterfall

    IronSource

    Android | iOS | Unity

    Waterfall

    TopOn

    custom network adapter

    In-App Bidding, waterfall

    TradPlus

    custom network adapter

    In-App Bidding, waterfall

  5. Create ad units in thipd-party advertising network and connect Yandex Advertising Network units to it.

  6. If necessary, integrate statistics on connected units from the Yandex Advertising Network into the statistics system of another advertising network. This option is not supported by all networks, check the possibility of integration in the help center of the network you are using.

    To integrate statistics data, get OAuth-token and specify it in the third-party advertising network.

    How to get OAuth-token
    1. In the Yandex Advertising Network interface go to Ads in apps → Apps and ad units and open the app page.
    2. To the right of the app name, click  → Get OAuth token for statistics API.
    3. The Yandex ID authorization window opens. Log in to the account that you registered in the Yandex Advertising Network.
    4. A page with the token opens. Copy the token and paste it into the third-party network interface.

    Read more about using OAuth-token in the Statistics API documentation.

Contact support