Managing bids in your store account

In your store account, you can manage the positions of your offers on the product profile, in the Yandex.Market search, and in the Yandex.Market section in Yandex search.

Selection of offers

Note. Here and further in this section the names of elements in the Russian-language version of the store account and their exact translations into English are shown. Interface texts are translated automatically when switching to the English version, so they change from time to time and may not match the translated names on this page.

On the page Управление ставками (“Bid management”) use the search bar to find a given offer or to find several similar offers with a common word in their titles.

You can assign bids to each offer individually, or combine multiple offers into a group based on a common feature (for example, products with the same margin) and then assign bids to the entire group at once. How to create a new group:

Find one or more offers via the search bar. Click on offers to select them.
Press Действия → Переместить в группу → Новая группа (“Actions → Move to group → New group”).
Enter a name for the group and save the changes.

The new group will appear to the left of the list of offers. Go to the group, analyze the positions and set bids.

Note. If you don't create groups and instead assign bids directly to offers, these offers will be automatically added to the group Мои ставки (“My bids”), which is included on the page by default.

Analyzing positions and recommendations

Analyze the current positions of your offers, as well as the recommendations for bid amounts that will allow to occupy high positions or obtain a placement location.

In the left part of the field Ставка (“Bid”) your bid amount is indicated. In the right part of the field your minimum cost per click (CPC) is indicated.

A dash in the section Текущая позиция (“Current position”) means that your offer didn't obtain a placement location due to a low bid.

Explanation of the section “Рекомендации” (“Recommendations”)


Getting a top spot	The offer will occupy a location between the second and sixth spot on the first page of the product profile. The recommendation is only displayed for categories with product profiles.
First page of "Prices"	The offer will occupy a location between the seventh and tenth spot on the first page of Prices in the product profile. The recommendation is only displayed for categories with product profiles.
Yandex.Market search: 1st place	The offer will occupy the first place in Yandex.Market search results for this query. The recommendation is only displayed for categories without product profiles.
First page of Yandex.Market search	The offer will occupy a location between the second and tenth spot in Yandex.Market search. The recommendation is only displayed for categories without product profiles.
Yandex.Market section in Yandex search: 1st place Ending up in the Yandex.Market section on Yandex search	The offer will appear in the Yandex.Market section on Yandex search.


Getting a top spot	The offer will occupy a location between the second and sixth spot on the first page of the product profile. The recommendation is only displayed for categories with product profiles.
First page of "Prices"	The offer will occupy a location between the seventh and tenth spot on the first page of Prices in the product profile. The recommendation is only displayed for categories with product profiles.
Yandex.Market search: 1st place	The offer will occupy the first place in Yandex.Market search results for this query. The recommendation is only displayed for categories without product profiles.
First page of Yandex.Market search	The offer will occupy a location between the second and tenth spot in Yandex.Market search. The recommendation is only displayed for categories without product profiles.
Yandex.Market section in Yandex search: 1st place Ending up in the Yandex.Market section on Yandex search	The offer will appear in the Yandex.Market section on Yandex search.

Attention. The bid amount for a specific position is predictable and doesn't guarantee getting into that position. Stores update their bids frequently. Enough time pay pass between when you view a bid amount recommendation and when you actually assign a bid that another store may assign a higher bid in the interim. If this happens, your offer won't take the position at the recommended bid.

Setting bids

For a specific offer

To set a bid amount that is recommended by the system, click on the value in the recommendation bar:

The bid amount will immediately be updated in the field Ставка (“Bid”). Press Сохранить (“Save”) at the bottom of the page.
To set a custom bid amount, enter it manually into the field Ставка (“Bid”):

Press Сохранить (“Save”) at the bottom of the page.

Note. If you specify a bid amount smaller than the minimum, the value will be highlighted in orange and the actual bid amount will be set to the minimum.

For multiple offers simultaneously

If you want to set bids for several offers simultaneously (for example, for all the offers in a group):

Click on the offers to select them.
Press Действия → Назначить общую ставку (“Actions → Set common bid”). The window Ставка для группы предложений (“Bid for group of offers”) will open.
Enter the bid amount in Yandex units.
Save your configurations: in the window, click Проставить (“Apply”), then click Сохранить (“Save”) at the bottom of the page.

FAQ

How can I know whether a bid was applied?

One of the following status icons will be displayed next to the bid offer:

— Bid applied.
— Updating bid.
— Bid not applied due to product unavailability or the occurrence of an error.

When you click on the status icon, a hint with additional information pops up.

Why did a red icon appear by my offer?

The red icon means that either the offer was removed from the price list or that its name was changed. A product with a changed name is interpreted as a new offer. You can delete the offer, or it will be deleted automatically after 30 days.

Why is the bid amount highlighted in orange?

Orange highlighting means that the current bid amount is greater than the amount you entered. This may happen for several reasons:

Your specified bid is less than the minimum

You entered a bid that is less than minimum for this item (your bid is shown in the left part of the field and the minimum allowable bid is shown on the right).

If you keep the bid amount, the minimum bid will still be applied to the product (i.e. with a higher value than what you entered). When this occurs:

The field with the bid will continue to display the bid that you entered, not the bid that is actually being used.
The bid will still be highlighted in orange.

The bid was lowered

You lowered your bid amount, but your previous, higher bid is still being applied. Wait until the bid update on Yandex.Market (about 4 hours). Once the data is updated, the orange highlighting will disappear.

What does the dash in the recommendations section mean?

The dash means that there is no bid amount recommendation. Possible reasons:

The product couldn't be found. The product is not currently published on Yandex.Market, or the product name was changed.
The position is unattainable due to low relevancy of the offer.
The position is unattainable because a competitor is using the maximum bid.
The position is unattainable because the offer belongs to a category of Yandex.Market products that aren't shown in Yandex search results (for example, products in the “Ножи (Knife)” category).
An error occurred during bid selection. Try again. If the error is repeated, contact the Support service.