name

Note. This element is used in the simplified type and is not used in the custom type.

In the name element, in the simplified type, the following must be specified:

  • Product type or category.

  • Manufacturer or brand, trademark.

  • Product model or model number.

  • Important parameters (such as size, volume, color, number of units per package, etc.).

Examples for YML format:
<name>Adidas (VLNEO) V RACER NYLON Sneakers</name>
<name>Hasbro Disney Princess Rapunzel Doll TC4321</name>
The name element is the most important when constructing an offer, since the data specified in it:
Attention. Don't pass the terms of sale in this element (for example, information about promotions, delivery, or country of origin), as the offers will be hidden from Yandex.Market. The terms of sale should be passed in the sales_notes element, and data on discounts — in the oldprice one.
  1. Name requirements

Name requirements

General requirements
Required

  • Indicate the manufacturer and product type.

    Incorrect:

    Computer Chair Polo black
    LEVENHUK LabZZ M101

    Correct:

    Computer Chair AMF Polo Black
    Microscope LEVENHUK LabZZ M101

  • Indicate the model name and/or article.

    Incorrect:

    Kitchen scale

    Correct:

    Kitchen Scale BC5000 Optiss
Not permitted
  • Using of words like “novelty”, “hit”, “free shipping” and so on, as well as words typed in all capital letters (except for established brand names and models).
  • Using of HTML tags.

  • Entering information about discounts and promotions.

    Incorrect:

    ST-712 IP PRO D Video Camera (+10% discount for orders of 2 or more)

    Correct:

    ST-712 IP PRO D Video Camera

  • Entering the name of the store.

    Incorrect:

    Sliding Door Wardrobe Wardrobe Concept 35 MebelMS

    Correct:

    Sliding Door Wardrobe Concept 35

  • Entering information about the product's country of origin.

    Incorrect:

    Metal Entrance Door China Stroygost 5-1 metal 880*2060mm

    Correct:

    Metal Entrance Door Stroygost 5-1 metal 880*2060mm
Requirements for the names of dishes and accessories for alcohol

  • You may specify the drink for which a glass or accessory is intended.

    Correct:
    Винный бокал
    Диспенсер для пива

  • You may not mention brands in the names.

    Incorrect:
    Набор бокалов для вина Chardonnay
    Бокал Guinness