How to construct an offer for the “Объективы” category

How to link an offer to a product profile

In order for the system to associate your offer on Yandex.Market with the product profile, you must specify:

  • Manufacturer.

  • Model:

    • Focal length.

    • F-number.

    • Complete product code.

  • Mount (if the model range provides several versions of mounts).

You can find explanations of product codes for different manufacturers on their official sites.

  • Manufacturer: Nikon.

  • Focal length: 17–35mm.

  • F-number: f/2.8.

  • Code: D ED-IF AF-S Zoom-Nikkor.

    • D — The lens transmits information about the distance to the subject in Nikon autofocus cameras.

    • ED — Low-dispersion elements used in the construction.

    • IF — Internal focusing.

    • AF-S — Lens is equipped with its own autofocus motor (usually ultrasonic).

    • Zoom-Nikkor — Variable focal length.

The following offer titles are correct:

Nikon 17-35 f/2.8d if-ed af-s
Nikon 17-35/2.8 d ed-if af-s zoom-nikkor
Никон 17-35mm f2.8d af-s zoom nikkor if-ed
Nikon af-s zoom-nikkor 17-35 mm f/2.8d if-ed
  • Manufacturer: Sigma.

  • Focal length: 10-20mm.

  • F-number: f/4-5.6.

  • Code: AF EX DC.

    • AF — Autofocus system inside the lens.

    • EX — EXcellence, luxury series lens.

    • DC — Lens designed for APS-C digital cameras.

  • Lens mount: Minolta A.

The following offer titles are correct:

Sigma AF 10-20 mm F/4-5.6 EX DC (Sony, Minolta) 
Sigma AF 10-20 mm F4-5.6 EX DC для Sony 
Sigma af 10-20 mm f/4-5.6 ex dc (sony, minolta)
Sigma AF 10-20/4-5.6 EX DC для Sony

Recommendations for individual manufacturers

  • For Sony, Zeiss, and Tokina lenses, you can use the name from the manufacturer's site.

    Sony SAL-2470z (Sony 24-70 mm f/2.8) 
    Sony SAL-70300G SSM (Sony 70-300 mm f/4.5-5.6 G SSM)
    Zeiss Distagon T* 2/35 ZF 
    Zeiss Planar T* 1.4/85 ZA 
    Tokina AT-X M100 AF PRO D Canon EF 
    Tokina AT-X 828 AF Pro Pentax KA/KAF/KAF2
  • Sigma has models that differ in just one parameter, such as back focus or built-in aspherical lens. In addition, some series of lenses have a hypersonic motor (HSM), but only for certain mounts.

    For example, the AF 30 mm F1.4 EX DC lens has a hypersonic motor drive for SIGMA SA, Canon EF, and Nikon F mounts. In this case, the name of the offer should look like this:

    AF 30 mm F1.4 EX DC HSM для байонетов SIGMA SA, Canon EF и Nikon F

    You must state the exact number that is on the model packaging, and not copy identical names for all the mounts in the series.


If you need to display information about a discount on a product, use the parameter oldprice . In oldprice enter the old price of a product, which must be higher than the new price (price).

Common errors

  1. Mount was omitted for lenses with multiple possible mounts.

    Lenses Sigma 28-70 mm f/2.8 EX DG
    Carl Zeiss PLANAR 2/50 (black) 
    Tokina ATX 12-24 mm F4 DX lens
    Lensbaby 2.0 with focusing confirmation

    The Tamron SP AF 11-18 mm F/4.5-5.6 Di II LD Aspherical IF lens is produced for three mounts: Canon EF, Minolta A, and Nikon F. A separate profile is created for each mount. Without mount information, Yandex.Market cannot associate an offer with the profile.

  2. Focal length omitted.

    Canon F2.8 L USM
  3. F-number omitted.

    Canon TS–E
  4. Lens code omitted.

    Canon EF 100 f/2.8

    Canon has models EF 100 f/2.8 Macro and EF 100 f/2.8 Macro USM. Offers without the lens code will not be recognized by the system.