How to construct an offer for the category “Детские коляски”

These recommendations apply to the following types of strollers:

  • Bassinets (for newborns)

  • Walking strollers

  • Convertible strollers

  • Universal strollers (“2-in-1” and “3-in-1”)

How to link an offer to a product profile

In order for the system to correlate your offer with the product profile on Yandex.Market, enter the following in the offer title:

  1. Manufacturer name.

  2. Name of product-model.

  3. Type of stroller (for walking strollers).

  4. Configuration (for universal strollers).

  5. Chassis (if different models have differences in the chassis).

  6. Bassinet name (if different bassinet models have differences in their names).

  7. Color (if the model is available in multiple colors).

Example

You want to place an offer with the following data:

  • Manufacturer: Peg-Perego.

  • Model: Book Plus Pure.

  • Configuration: “3-in-1”.

The offer title in YML should look like this:

Simplified offer type
<vendor>Peg-Perego</vendor>
<name>Peg Perego Book Plus Pure (3-in-1) Transport System</name>
Custom offer type
<typePrefix>Stroller</typePrefix>
<vendor>Peg-Perego</vendor>
<model>Book Plus Pure (3-in-1)</model>
Note. Detailed description of offer types: simplified type, custom type.

How not to be filtered out

Filters are available on product profiles for this category of products. If the user applies filters, they will only see products that meet the selected parameters or characteristics.

Set the parameters in the corresponding offer elements to make sure that your products end up in the appropriate filtered results:

  • In the offer title.

  • In the param element, in the following form: <param name=" название параметра " unit=" единица измерения (если есть) "> значение </param>.

In the Детские коляски (Strollers/Prams) category, there are filters for the color of the stroller and for the color of the chassis. Example of passing parameters in YML format:

<param name="Цвет">red</param>
<param name="Цвет шасси">black</param>

Common mistakes

  1. The chassis name is not specified.

    Example
    <name>Peg-Perego Culla Stroller</name>

    These are correct titles for these offers:

    <name>Peg-Perego Culla Stroller (Caravel 22 chassis)</name>
    <name>Peg-Perego Culla Stroller (Class 4 chassis)</name>
  2. The differences between bassinets are not specified.

    Example
    <name>Jane Unlimited Stroller (3-in-1)</name>

    These are correct titles for these offers:

    <name>Jane Unlimited Stroller (3-in-1), Matrix bassinet</name>
    <name>Jane Unlimited Stroller (3-in-1), Capazo bassinet</name>
    <name>Jane Unlimited Stroller (3-in-1), Strata bassinet</name>
  3. Differences in configuration are not specified.

    Example
    <name>TFK Twinner Twist Stroller</name>

    These are correct titles for these offers:

    <name>TFK Twinner Twist Stroller+ bassinets</name>
    <name>TFK Twinner Twist Stroller + carriers</name>
  4. The product name is not fully specified.

    Example
    <name>Jane Slalom Pro Stroller (walking)</name>

    The stroller's year of release is not specified. These are correct titles for these offers:

    <name>Jane Slalom Pro Stroller 2008 (walking)</name>
    <name>Jane Slalom Pro Stroller 2009 (walking)</name>
    <name>Jane Slalom Pro Stroller 2011 (walking)</name>

Examples of offers in YML

Custom product type (vendor.model)

<offer id="12345" type="vendor.model" available="true" bid="80" cbid="90">
  <url>http://best.seller.ru/product_page.asp?pid=12345</url>
  <price>14500</price>
  <oldprice>15000</oldprice>
  <currencyId>RUR</currencyId>
  <categoryId>6</categoryId>
  <picture>http://best.seller.ru/img/device12345.jpg</picture>
  <store>false</store>
  <pickup>false</pickup>
  
  <local_delivery_cost>300</local_delivery_cost>
  <typePrefix>Walking stroller</typePrefix>
  <vendor>Valco Baby</vendor>
  <vendorCode>1234</vendorCode>
  <model>Snap 4</model>
  <description>
  <![CDATA[
    <p>Walking stroller, 4 wheels, varying axis widths, horizontal seat position, adjustable backrest.</p>
  ]]>
  </description>
  <param name="Число колес">4</param>
  <param name="Максимальная нагрузка" unit="кг">20</param>
  <param name="Тип">walking</param>
  <param name="Цвет">red</param>
  <param name="Цвет шасси">black</param>
  <sales_notes>Prepayment required.</sales_notes>
  <manufacturer_warranty>true</manufacturer_warranty>
  <country_of_origin>Russia</country_of_origin>
  <barcode>1234567890123</barcode>
  <rec>456,789</rec>
</offer>

Simplified offer type

<offer id="12347" available="true" bid="80" cbid="90">
  <url>http://best.seller.ru/product_page.asp?pid=12347</url>
  <price>400</price>
  <oldprice>420</oldprice>
  <currencyId>USD</currencyId>
  <categoryId>6</categoryId>
  <picture>http://best.seller.ru/img/large_12347.jpg</picture>
  <store>false</store>
  <pickup>true</pickup>
  
  <local_delivery_cost>300</local_delivery_cost>
  <name>CAM Dinamico Stroller Basic 3-in-1 color blue</name>
  <vendor>CAM</vendor>
  <vendorCode>A1234567B</vendorCode>
  <description>
  <![CDATA[
    <p>The 3-in-1 Cam Dinamico stroller is an elegant and functional four-wheeled stroller guaranteed to be comfortable for the baby and easy to manage for the mother.</p>
  ]]>
  </description>
  <param name="Цвет">red</param>
  <param name="Цвет шасси">black</param>
  <sales_notes>Prepayment required.</sales_notes>
  <manufacturer_warranty>true</manufacturer_warranty>
  <country_of_origin>USA</country_of_origin>
  <barcode>0123456789012</barcode>
  <rec>456,789</rec>
</offer>