Preparing for placement on Yandex.Market

Note. For the full list of requirements, follow this link.

Check your site and make sure that:

  • The site works and doesn't contain any viruses. We recommend regularly checking your site for technical errors using Yandex.Webmaster.

  • The site allows customers to place orders.

  • The site specifies payment methods as well as the cost and terms of delivery, and it lists the delivery regions.

  • Each product offer from the price list is given its own separate page on the store's site.

  • Up-to-date prices and payment terms are given and won't change after an order has been placed.

  • No additional windows (“popups”) open on the product pages or on the site's home page.

  • The site contains accurate information about its legal entity (for example, in Russia this would include name, address, and OGRN) or sole proprietor (full name and OGRNIP). We recommend that you include this information on the page “About us” or “Contacts”.

  • The phone number given on the store's site works and accepts calls.

  • The ymclid tag is compatible with the site software. Ensure that pages on your site with this parameter are displayed correctly.

The ymclid tag identifying clicks from Yandex.Market

When a user is redirected from Yandex.Market to the store's site, the system automatically adds a special ymclid tag to the link with a unique click number. The tag makes it possible to correctly calculate the number of conversions from Yandex.Market sections in Yandex search results, and it also correctly calculates the amount of traffic for regional orders (for this, the store must have a tag in Yandex.Metrica).

Example of a link with this tag:

To test the site is function, add ?ymclid=123456 to the URL of the product on your site and make sure that the page opens correctly. If the page doesn't open and an error occurs, ask your site developer to enable the use of custom URL parameters.

If you can't enable the use of custom URL parameters or you run into other serious problems, contact support.