Rules for providing information

Business name

1. The business name shoud not contain the type of legal entity (LLC, Inc., Ltd., JSC ,and so on). For example, Yandex LLC is shown as just Yandex in the Yandex Business Directory.

2. The name should not contain keywords about the type of business, even if the keyword is from the Yandex Business Directory list of categories. For example, the name Restaurant Fortuna will be published as Fortuna.

3. The business name should not include information about the address or the closest metro station, unless this information is a part of the official name.

4. No advertising text may be present in the name. This includes:

   • Product name, country of origin, and so on.
   • List of goods or services (Real estate agency, appraisal, sales, rental).
   • Any action related to the business (Flooring installation, Buying scrap metal, Mounting suspended ceilings).
   • The words “sale”, “discounts”, “installation”, “low prices”,“wholesale and retail” and so on, unless these words are a part of the official name.
   • Names of popular brands, unless the company is an office, a franchisor or an official dealership for this brand (iPhone repair, McDonald's delivery).

5. Use of obscene words is not allowed.

6. Names of institutions of higher education should follow the pattern “[abbreviation], [faculty/department name]”. For example: Lomonosov MSU Department of Global Politics.

Address

1. Only business listings with actual addresses can be published on Yandex.Maps. Businesses without an actual address are only shown in Yandex search results.

2. Not allowed:

   • Legal mailing addresses or postal addresses.
   • Addresses of residential premises.
   • Addresses of taxi stands, tow truck parks, and so on.
   • Addresses of real estate for sale or for rent (apartments, offices, private houses).
3. Businesses located at a coworking address are accepted for publication on Yandex.Maps only if there is a long-term lease with the coworking.

Sites

1. Only links to main pages on the official website and public pages in social networks are allowed.
2. Internal links are not allowed. Exception: links to the branches of a chain, if it is difficult to navigate to them from the main page and if the moderator believes that the content at the internal links is helpful for users.
3. Not allowed:

   • Personal sites, including sites of doctors and lawyers who work for organizations listed in the Yandex Business Directory.

   • Private and topic-based communities or groups in social networks; blogs that don't contain information about the business.

   • Gaming portals.

   • Forums and chats.

   • Sites containing download links to films, software, and so on.

   • Sites with pornographic content.

   • Sites containing obscenities.

Business category

1. Each business can have up to three categories. Secondary services of a company should not be chosen as a business category. For example, if a hotel has a pool, you shouldn't choose “Pool” as a business category. The pool should be mentioned on the Services tab, with “Hotel” selected as the category.

2. Organizations engaged in illegal activities are banned from publishing. This includes:

   • Selling documents, certificates, or licences.
   • Selling narcotics, laughing gas and imitations of elite alcohol brands.
   • Pyramid schemes.
3. Events with fixed dates are banned from publishing.

Specifics of listing businesses in the “Online shop”, “Showroom”, and “Pickup point” categories.

Under the “Online shop” category, the actual address of the online store's office is published. You can't specify other categories in the business profile.

Under the “Pickup point” category, only the addresses of the online store's own pickup points are published. You can't specify other categories in the business profile.

Under the “Showroom” category, the addresses of the online store's own pickup points are published, where you can both pick up your order and choose or try on an item. You can't specify other categories in the business profile.

Specifics of listing businesses in the “Business center” category

Business profiles of companies in the “Business center” category don't show phone numbers, websites, or opening hours. The exception is businesses that requested priority placement.

Specifics of listing businesses in the “Real estate” category

For companies in the “Real estate” category, phone numbers specified in the Yandex Business Directory aren't published if advertising materials for the housing complex are posted on Yandex.Realty. To post advertising materials on Yandex.Realty, contact adv@realty.yandex.ru.

The most common violations are:

• Business address is not specified. Most businesses can't be listed in the Yandex Business Directory without an address.
• It is impossible to confirm the business' information by phone or on the website.
• An organization's area of activity or an advertising text was entered instead of the organization's name. For example, if Yandex's moderators were unable to clarify the information for a company called “Carpet-laying” or “Alternative to a hotel” over the phone, then the request will be denied.
• Instead of the actual address, the request contains a mailing or postal address. The address must match the actual location of the organization.
• A dummy address is given. There's no such business at this address, or its representative is absent at the address during the indicated business hours.