Brand zone sections
The brand zone can include the sections below. Your pricing plan determines the sections available.
About the brand
You can add a banner with your logo and information about the brand.
Information about the brand can be presented as a video or text. The text can include, for example, the history of the brand, your company's achievements, and addresses of service centers. The text and the video is shown by clicking the О бренде link.
You can add a menu with links to the brand zone sections. Users can quickly switch between sections.
You can set the page background. It will highlight the style of your brand. The background is shown on the first page screen. Users see this screen without scrolling down.
Discounts and promotions
You can place store offers with discounts and promotions. The best offers are shown in one place, so users won't need to search for them on product profiles.
You can divide offers in the section into groups, such as by category or price range. The section contains special tabs for switching between groups.
Brand store offers
You can place offers from brand stores or recommended ones. If you don't have such stores, you can choose other stores that your want.
You can add banners that clearly show the advantages of your brand and products. Information presented this way allows you to evoke the right associations and emotions, as well as create an attitude towards the brand.
Media sections can be large or small.
Banner sizes are shown in pixels.
Banner sizes are shown in pixels.
You can generate a list of your product categories and arrange them in the desired order. Up to 14 categories can be shown in the section. Other categories are shown by clicking Все категории.
You can select products and show them as a group (such as a new product line).
The products must be published on Yandex.Market first. In the section, put the products under a heading that explains why they are grouped together (for example: “GROHE chooses innovation and style”). You can provide more information about the products in a summary (up to three sentences). The summary is located after the heading.
The section can be expanded and collapsed. When it's collapsed, a single row of products is shown, and two rows are shown when it's expanded.
Extended product section
You can show products that are divided into several groups. The section has links with group headings for easy navigation.
The products must be published on Yandex.Market first. The section must have a heading that explains why the products are grouped together (for example: “UnIQ line of built-in appliances”). You can provide more information about the products in a summary (up to three sentences). The summary is located after the heading.
The section must contain at least two groups of product models, and each group must contain at least two products.
Articles about products
You can publish articles about your brand products. They can help users find answers to their questions and draw attention to your brand.
- Types of articles
Expert advice: Recommendations about using products based on experience or knowledge (such as What is the difference between polymeric and plaster filler).
Selection: A description of several products that have something in common (such as 5 best DJI drones for beginners).
Overview: A description of a product, its features, and benefits (such as Refrigerator ATLANT XM 4425-009 ND).
- How to publish an article
Review the structure and content requirements for the article you want to publish: expert advice, a selection, or an overview.
Submit a request to publish an article (by filling out an application, you agree to the terms and conditions of the offer).
A Yandex.Market manager will contact you. They will tell you what you need to do to publish an article.
- What the section with articles looks like
You can add an informational or promotional video. For example, this could be a brand demonstration, a product model overview, advice, or instructions for customers. The video can have a title and text.
- Frame rate: from 20 to 30 FPS.
- Minimum width: 640 pixels. Minimum height: 240 pixels (the height must not exceed the width).
- Aspect ratio: 4:3 or 16:9.
- Number of streams: 1.
- Maximum file size: 300 MB.
- Duration: From 15 seconds to 30 minutes.
- The video must not contain links or buttons.
You can show reviews of your brand products. This section lets users quickly find reviews of your products.