Answers for movies and TV series in Yandex Search

To attract more visitors, you can set up answers about movies and TV series for your online cinema in Yandex Search. This lets users play content available to them via a subscription directly from Yandex search results.

There are several ways to set up answers like this. The easiest way is to send Yandex a JSON file with your content and information about subscribers. The video will be shown in the Yandex player. To learn more about sending data and file structure requirements and to see examples, go to Help.

The cinema can use its own player in the respective answer and “immediately” send data about subscribers. However, this method requires discussion of the technical and legal details.

If you have any questions about enabling your answers, contact us at