Rich answers for movies and TV series

To attract more visitors, you can set up rich answers about movies and TV series for the online cinema. This allows users to play movies or TV series that are available via their online cinema subscription directly from Yandex search results.

How to set it up

Attention. Rich answers (snippets) are only available for large legal online cinemas.

You can set up a snippet in several ways. The easiest way is to send Yandex a JSON file with your content and information about subscribers. The video will be shown in the Yandex player.

To learn more about sending data and file structure requirements and to see examples, go to Help.

The cinema can use its own player in the snippet and “immediately” send data about subscribers, but this method requires discussion of the technical and legal details.

If you have any questions about enabling the snippet, contact us at