Ad Pods Video (β)

Description

Ad Pods Video is an ad format that combines multiple video banners into a single ad unit for sequential play in a specific ad position (pre-roll, mid-roll, and others). Similar to TV ads, videos play one after the other. The format is suitable for any types of video banners.

Adfox displays several video banners in a single ad request. The number of banners in an ad unit is unlimited and only determined by the ad duration specified in the request.

For smooth playback, this format requires a player that supports VAST 3.0.

How video banners are served

Example of playing video banners in Ad Pods Video format:

Format advantages

Banners from different ad campaigns are served in a single ad unit.

With a single request, Adfox can display multiple video banners.
The order of video banners in the unit depends on the levels, priorities, and targetings at both the campaign and banner levels.
Each banner is assigned a unique labeling token. You can submit data to the state register in a standard way: under the agreement with the end advertiser linked to the campaign.
Preset reports provide statistics on video banner performance by position within Ad Pods.

How ads are served in the Ad Pods Video format

The duration of an Ad Pods Video impression is specified in the ad request's adtt parameter. If the parameter is passed, the number of banners served will be equal to the number of banners that fit in a master banner by duration. If not passed, a single banner is served.

The display order of the publisher and monetizer's campaigns is based on their assigned levels and priorities.

Sample content of a 100-second Ad Pods Video (adtt=100) that targets users in Moscow:

Adding Ad Pods Video banners to Adfox

In Ad Pods Video, you can either display banners from custom campaigns or add external monetizers to your inventory through Adfox. The way banners are added depends on your role:

You're the publisher

You're the monetizer

Step 1. Select a placement and place campaigns with the Direct sales profile

Select or create a placement to serve multiple Ad Pods video banners on. Place a Guarantee, Dynamic Monetization, or Promo campaign with the Direct sales profile there.

Step 2. Create a campaign to generate Ad Pods Video banners

Create a Guarantee campaign with the Ad Pods Video profile to combine multiple videos into a single VAST response.
Under Placement, select a placement: this will automatically generate a banner combining several videos from campaigns with the Direct sales and Ad Pods Video Bidder profiles. Save the campaign.

Step 3. Enable an external monetizer (optional)

Create a Guarantee or Dynamic Monetization campaign with the Ad Pods Video Bidder campaign profile.
In the ID of the monetizer in Adfox field, specify the monetizer ID.
If necessary, define the campaign level under Rotation.
Place your campaign on the selected placement and save it.
In the campaign settings, go to Banners and click Create.
Select the Video Advertising or Video Advertising App banner format, a custom or preset banner type, and the Ad Pods Video Bidder template.
In the banner settings form, add the Transition URL to the monetizer account. Once added, you'll see fields with parameters from the URL. You can also set additional banner parameters.
Click Save.

Note

You can add multiple campaigns with the Ad Pods Video Bidder profile for a single monetizer, provided that they are served on different placements.

Step 1. Select a placement and place campaigns with the Direct sales profile

Select or create a placement to serve multiple Ad Pods video banners on. Place a Guarantee campaign with the Direct sales profile there.

Step 2. Create a campaign to place ads using the publisher's inventory

Create a Guarantee campaign with the Ad Pods Video Bidding profile to combine multiple videos into a single VAST response.
Under Placement, select a placement: this will automatically generate a banner combining several videos from campaigns with the Direct sales profile. Save the campaign.
Get the ad tag from the placement and send it to the publisher to be added to the campaign with the Ad Pods Video Bidder profile.

Sample link between a site's inventory and publisher and monetizer campaigns:

Conditions for using the Ad Pods Video format

An Ad Pods Video banner will be created if:

A Guarantee campaign with the Ad Pods Video profile is served on the placement.
The ad request specifies the duration passed in the adtt parameter as an integer value.
In the banner settings, Video duration, sec is set to at least five seconds.

Ad Pods Video banners will include ads from an Adfox monetizer if:

Guarantee or Dynamic Monetization campaigns with the Ad Pods Video Bidder profile are served on the placement.

Which monetizer campaigns can be added

Publisher's campaign	Available monetizer campaigns
Guarantee campaign with the Ad Pods Video Bidder profile	Any Guarantee campaigns with the Direct sales profile
Dynamic Monetization campaign with the Ad Pods Video Bidder profile	Guarantee campaigns with the Direct sales profile and a specified CPM floor

The monetizer information is specified in the campaign with the Ad Pods Video Bidder profile and the banner settings.
There are suitable Guarantee campaigns in the Adfox monetizer account.
A Guarantee campaign with the Ad Pods Video Bidding profile is added to the Adfox monetizer account and served on placements where a response containing multiple videos is to be received.
In the Adfox monetizer banner settings, Video duration, sec is set to at least five seconds.

Statistics

To view statistics, you can use:

Ready-made reports

Metrics in the Report Builder

Report	Metrics	Level
Ad Pods Video by days	Loads Ad Pods — Number of Ad Pods Video responses. Banner loads Ad Pods — Number of banners selected for the Ad Pods Video. Impressions Ad Pods — Number of banner impressions in the Ad Pods Video. Total Ad Pods requests — Number of all requests of the Ad Pods Video. Unfilled Ad Pods responses — Number of unfilled Ad Pods Video requests. Clicks Ad Pods — Number of banner clicks in the Ad Pods Video. CTR Ad Pods — Ratio of the number of clicks on banners to the number of banner impressions in the Ad Pods Video.	Account Site Section Placement Campaign (flight) Banner
Ad Pods Video by campaigns	Banner loads Ad Pods — Number of banners selected for the Ad Pods Video. Impressions Ad Pods — Number of banner impressions in the Ad Pods Video. Clicks Ad Pods — Number of banner clicks in the Ad Pods Video. CTR Ad Pods — Ratio of the number of clicks on banners to the number of banner impressions in the Ad Pods Video.	Account Site Section Placement Campaign (supercampaign)
Ad Pods Video by position	Banner loads Ad Pods — Number of banners selected for the Ad Pods Video. Impressions Ad Pods — Number of banner impressions in the Ad Pods Video. Clicks Ad Pods — Number of banner clicks in the Ad Pods Video. CTR Ad Pods — Ratio of the number of clicks on banners to the number of banner impressions in the Ad Pods Video.	Account Site Section Placement Campaign (flight) Banner
Ad Pods Video by monetizers (publisher account)	Ad Pods Bidder Requests — Number of requests to the monetizer. Ad Pods Bidder Responses — Number of responses from the monetizer. Banner selections in Ad Pods Bidder — Total number of banners selected from the monetizer. Banner returns in Ad Pods Bidder — Number of banners from the monetizer selected for impressions. Impressions Ad Pods Bidder — Number of impressions of banners from the monetizer in the Ad Pods Video.	Account Site Section Placement
Ad Pods Video bidding (monetizer account)	Requests Ad Pods Bidding — Number of requests to Ad Pods Video Bidding. Loads Ad Pods Bidding — Number of responses from Ad Pods Video Bidding. Banner selections in Ad Pods Bidding — Total number of banners selected from Ad Pods Video Bidding. Banner loads in Ad Pods Bidding — Number of banners from Ad Pods Video Bidding selected for impressions. Impressions in Ad Pods Bidding — Number of impressions of banners from Ad Pods Video Bidding in the Ad Pods Video. Clicks Ad Pods Bidding — Number of clicks on banners in Ad Pods Video Bidding. CTR Ad Pods Bidding — Ratio of the number of clicks on banners to the number of banner impressions in Ad Pods Video Bidding.	Account Site Section Placement

Note

For the Report Builder to display only Ad Pods Video metrics, add the Only Ad Pods and Ad Pods Bidding traffic filter.

General

If several banners from the publisher account and connected monetizers' accounts fill a single ad request:

Adfox will record one response in the Loads Ad Pods metric.
The number of selected banners will be recorded in the Banner loads Ad Pods metric.
The impressions of all selected banners will be recorded in the Impressions Ad Pods metric.

You can see the following metrics in the Report Builder:

Metric	Description
Loads Ad Pods	The number of Ad Pods Video responses.
Banner loads Ad Pods	The number of banners selected for the Ad Pods Video.
Impressions Ad Pods	Number of banner impressions in the Ad Pods Video.
Total Ad Pods requests	Total Ad Pods Video requests.
Unfilled Ad Pods responses	The number of unfilled Ad Pods Video requests.
Clicks Ad Pods	The number of banner clicks in the Ad Pods Video.
CTR Ad Pods	The ratio of banner clicks to banner impressions in the Ad Pods Video.
Unique total Ad Pods requests	Unique Ad Pods Video requests (without repeat requests) to which the Adfox server responded with a banner ad or a backup ad.
Unique banner ad responses in Ad Pods	A banner ad response (without repeat responses) to a user recorded by the system. If you've redefined the campaign's impression count method, the number of recorded impressions may differ from the number of banner responses.
Unique impressions in Ad Pods	A banner impression (without repeat impressions) to a user recorded by the system. If you've redefined the campaign's impression count method, the number of recorded impressions may differ from the number of banner responses.
Unique clicks in Ad Pods	Clicks on ad banners (without repeat clicks) that resulted in a visit to the advertiser's site.
Filled Ad Pods Duration, sec	How many seconds video ads filled in the Ad Pods Video.
Ad Pods Duration, sec	Total requested duration in the Ad Pods Video, in seconds.
Fill rate Ad Pods	The ratio of the filled duration to the requested duration in the Ad Pods Video.
Unfilled Ad Pods Duration, sec	How many seconds video ads couldn't fill in the Ad Pods Video.

Publisher account (by monetizer)

If additional monetizers are connected to the account, the Report Builder will have the following metrics:

Metric	Description
Ad Pods Bidder Requests	The number of requests to the monetizer in the Ad Pods Video.
Ad Pods Bidder Responses	The number of responses from the monetizer in the Ad Pods Video.
Default Ad Pods Bidder requests	The number of Ad Pods Video requests not filled by the monetizer.
Banner selections in Ad Pods Bidder	The number of banners from the monetizer selected for potential impressions in the Ad Pods Video.
Banner returns in Ad Pods Bidder	The number of banners from the monetizer selected for impressions in the Ad Pods Video, excluding those that didn't fit into the requested duration.
Impressions Ad Pods Bidder	The number of impressions of banners from the monetizer in the Ad Pods Video, counted in accordance with the impression count method of the monetizer's campaigns.

Monetizer account

If a request for ads comes to the monetizer account:

Adfox records one request in the Requests Ad Pods Bidding metric.
The number of banners selected for potential impressions in the Ad Pods Video will be recorded in the Banner selections in Ad Pods Bidding metric.
The number of banners selected for impressions in the Ad Pods Video will be recorded in the Banner loads in Ad Pods Bidding metric.
The number of requests for which banners were not selected will be included in the Loads default Ad Pods Bidding metric.