How to register creative content in Adfox
- Step 1. Create contractors (advertising chain participants)
- Step 2. Specify information about the contract with the end advertiser
- Step 3. Add the ad register data to the site structure in Adfox
- Step 4. Add the ad register data to a campaign
- Step 5. Add information about a creative to a banner
- Contact support
When setting up an ad campaign in Adfox, you can simultaneously register creative content with the Yandex advertising data operator. Each creative is assigned a unique ID (token). It is added to a click-link and banner menu (if it's enabled in the banner parameters).
In the following sections, you can learn more about specific aspects of registering certain types of ad creatives:
Warning
If you register creative content with the Yandex advertising data operator in the Adfox interface, an ad register report must also be submitted in the Adfox interface.
Step 1. Create contractors (advertising chain participants)
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In the Adfox interface, go to Marking → Counterparties.
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Create a contractor that will be an end advertiser:
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Click Create in the upper-right corner.
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Fill out the form that opens with information about the end advertiser, which is the customer whose products or services you'll be advertising on your resource.
To learn how to label ads of your own products and services, see Labeling self-promotion.
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Click Create.
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Create a contractor to be a party under the contract with the end advertiser:
- If you signed the contract directly with the advertiser, enter your data.
- If there's an intermediary (agency) in the advertising chain, specify the details of the agency that the end advertiser signed the contract with.
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Create the site owner contractor whose resource you'll place ads on (if they weren't added as a contractor before).
Once the changes have been saved, the contractors are assigned IDs in the Yandex advertising data operator.
Note
If you create multiple contractors with the same TIN, make sure they have different roles. You can also create a single contractor with a dual role: Customer and provider.
Step 2. Specify information about the contract with the end advertiser
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Go to Marking → Contracts.
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Click Create in the upper-right corner.
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In Contract type, select one of the options:
- Contract
- Additional agreement
- Intermediary contract
If you select the Intermediary contract type, make sure to fill in the Intermediary function field.
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Enter the details of the contract with the end advertiser. This contract can be concluded both directly with you and with an agency (intermediary). In the latter event, specify the details of the contract between the agency and the end advertiser.
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In Contract role, select one of the options:
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Agreement between the Publisher and the Advertiser if the advertiser and the site owner (publisher) have a direct contract that doesn't involve intermediaries.
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Select Agreement between the Advertiser and the Performer if the advertiser has a contract with an agency (provider) that ordered placement from the site owner (publisher).
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Click Create. Once the changes are saved, the contract is assigned an ID in the Yandex advertising data operator.
If you plan to submit ad register reports in the Adfox interface, you must also specify data about the final-contract if there are agencies among advertising chain participants. You can do this at any time: before running a campaign, while it's running, or when submitting reports. Read more in How to submit an ad register report in Adfox.
If you need to change a contract or sign an additional agreement in an active advertising campaign for a new reporting period, create a new campaign. Linking a new contract to the current campaign will change the information about the contract over the entire period.
Step 3. Add the ad register data to the site structure in Adfox
Warning
This step is mandatory if:
- At least one of the contractors added earlier is an ad-distributor or advertising-system operator.
- You plan to submit ad register reports in the Adfox interface.
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Go to the Sites tab and click + Add or open the settings for an existing site.
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Select Transfer the site to the ERIR. This opens the Marking section.
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Fill in the fields:
- Placement type: Site, app, or information system.
- Name: Name of the site to be added to the ad register.
- Site URL: Site or video resource domain, blog URL, or URL for downloading an app that starts with
http://
orhttps://
. - Contractor: Contractor (domain, video resource, blog, or app owner) that you added in the Marking tab earlier.
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If you're adding a new site, fill in the Main section and proceed to adding sections and placements.
Step 4. Add the ad register data to a campaign
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Create a campaign by following the instructions or open the parameters of a created campaign.
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Under Settings for Russian ad register, in the Marking procedure field, select Submit data to state register.
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Do the following in the additional fields that open:
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If the campaign was created as part of a direct contract between the advertiser and the placement owner that doesn't involve intermediaries, specify the [Direct] contract in the Agreement between the Advertiser and the Performer field.
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If your advertising chain involves intermediaries, fill in the following two fields:
- In Agreement between the Advertiser and the Performer, specify the [Primary] contract.
- In Agreement between the Publisher and the Customer (Intermediary), enter the [Final] contract.
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In the Campaign type field, enter the payment model: CPM, CPC, CPA, or other.
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You can skip the Creative OKVEDs field at the ad campaign level.
In the Creative OKVEDs field, you can specify the OKVED code for the products or services to be advertised. If there are multiple codes, specify them as a comma-separated list.
The state register supports OKVED codes of the following types:
XX.X
XX.XX
XX.XX.X
XX.XX.XX
If you have an
XX
-type OKVED code, add zeros to it:XX.00
.
By default, labeling is disabled in the flight settings. You need to enable labeling manually for each flight. New banners inherit their labeling settings from the associated flight.
Alert
If you're editing a created campaign, set the ad register settings for the previously added flights and banners manually.
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Save your changes.
Step 5. Add information about a creative to a banner
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Open the banner parameters: go to the Banners tab in the ad campaign parameters, find the desired banner, and click Settings.
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If necessary, add the “Ad” or “Social ad” label and the banner menu.
Note
If a banner is non-clickable (the Transition URL field is not filled in) and it is to be added to the ad register, be sure to show the banner menu. This is the only way to make the token available when serving the banner.
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Under Advertising labeling, check and fill in the following fields:
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Marking procedure: If the creative requires labeling, select Submit data to state register. Once you add the banner, information about the creative content is transferred to the state register via the Yandex advertising data operator.
Note
If the banner doesn't need to be added to the ad register, select Do not submit data to state register.
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Description: General description of the advertised products or services. This is a required field where you should provide the names of brands and types of advertised products or services and their characteristics.
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Ad distribution type: Format of the creative (such as banner, Text & Image ad, or video ad).
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Target URL: Link to the advertiser's site.
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OKVED: OKVED codes of the advertised product or service. By default, OKVED codes are inherited from the campaign settings, but you can change them. If there are multiple codes, specify them as a comma-separated list.
The OKVED code must be entered by individuals and individual entrepreneurs. Foreign persons need to enter Russian OKVED codes.
Legal entities can omit the OKVED code by leaving the field empty.
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Make sure data submission to the Russian state register (ERIR) is enabled for creative content:
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If you see the icon next to the field for your creative, this means that information about it will be submitted to the state register automatically. In this case, you don't have to fill in the fields in the Marking: creative data section.
Automatic data submission to the ERIR is enabled by default for all banner preset templates. If you don't see the icon next to a parameter with creative content that must be submitted to the state register, go to the template settings and enable labeling for this parameter.
How to enable automatic data submission to the state register
- Open the template parameters.
- In the line with the variable responsible for the creative file, select a value for the Marking parameter:
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Use as URL: If you upload a file (image or video) to this variable.
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Use as text data: If the variable contains text (banner title or text). For the HTML code variable, also select the Use as text data value.
Note
Don't enable data submission to the state register for the Click-through URL variable.
- Click Change at the bottom of the page.
You can set up data submission to the state register yourself for custom templates.
To stop submitting data to the state register for a specific banner, click the icon — it'll turn gray ().
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If the template doesn't support automatic data submission or if data submission to the state register is disabled in the template parameters (), input information about the creative manually. Under Creative data, be sure to fill out one of the following fields:
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Creative text data: Enter text data for the creative content. If there's a lot of data, add an additional row.
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Creative file link: Upload a file or an archive with files containing samples of the creative and add a description in the Creative image description field.
Creatives must meet the following requirements:
- The creative is an image, video, audio, or HTML (only as a ZIP archive).
- For images, the format is JPEG, JPG, WebP, PNG, or GIF. For videos, the format is MP4, WebM, MOV, QT, FLV, or AVI. For audio, the format is MP3.
- Maximum allowed size is 300 KB for images and ZIP archives and 100 MB for video and audio files.
- Maximum video duration is 120 seconds.
You can upload multiple samples, all of them will be submitted to the state register. To do this, click Add. An additional button for uploading a sample will appear.
To replace a sample creative, click Delete to the right of it, then click Add to make the upload button appear.
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Save your changes.
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In the ad campaign you created, go to the Banners tab and click Create.
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Select the banner type that you specified when creating the placement.
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Select a template for your creative, such as Banner Image [context].
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Configure the banner settings. To learn more about the settings and requirements for creatives, see Banner requirements.
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If necessary, add the “Ad” or “Social ad” label and the banner menu.
Note
If a banner is non-clickable (the Transition URL field is not filled in) and it is to be added to the ad register, be sure to show the banner menu. This is the only way to make the token available when serving the banner.
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Under Advertising labeling, check and fill in the following fields:
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Marking procedure: If the creative requires labeling, select Submit data to state register. Once you add the banner, information about the creative content is transferred to the state register via the Yandex advertising data operator.
Note
If the banner doesn't need to be added to the ad register, select Do not submit data to state register.
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Description: General description of the advertised products or services. This is a required field where you should provide the names of brands and types of advertised products or services and their characteristics.
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Ad distribution type: Format of the creative (such as banner, Text & Image ad, or video ad).
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Target URL: Link to the advertiser's site.
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OKVED: OKVED codes of the advertised product or service. By default, OKVED codes are inherited from the campaign settings, but you can change them. If there are multiple codes, specify them as a comma-separated list.
The OKVED code must be entered by individuals and individual entrepreneurs. Foreign persons need to enter Russian OKVED codes.
Legal entities can omit the OKVED code by leaving the field empty.
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Make sure data submission to the Russian state register (ERIR) is enabled for creative content:
-
If you see the icon next to the field for your creative, this means that information about it will be submitted to the state register automatically. In this case, you don't have to fill in the fields in the Marking: creative data section.
Automatic data submission to the ERIR is enabled by default for all banner preset templates. If you don't see the icon next to a parameter with creative content that must be submitted to the state register, go to the template settings and enable labeling for this parameter.
How to enable automatic data submission to the state register
- Open the template parameters.
- In the line with the variable responsible for the creative file, select a value for the Marking parameter:
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Use as URL: If you upload a file (image or video) to this variable.
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Use as text data: If the variable contains text (banner title or text). For the HTML code variable, also select the Use as text data value.
Note
Don't enable data submission to the state register for the Click-through URL variable.
- Click Change at the bottom of the page.
You can set up data submission to the state register yourself for custom templates.
To stop submitting data to the state register for a specific banner, click the icon — it'll turn gray ().
-
If the template doesn't support automatic data submission or if data submission to the state register is disabled in the template parameters (), input information about the creative manually. Under Creative data, be sure to fill out one of the following fields:
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Creative text data: Enter text data for the creative content. If there's a lot of data, add an additional row.
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Creative file link: Upload a file or an archive with files containing samples of the creative and add a description in the Creative image description field.
Creatives must meet the following requirements:
- The creative is an image, video, audio, or HTML (only as a ZIP archive).
- For images, the format is JPEG, JPG, WebP, PNG, or GIF. For videos, the format is MP4, WebM, MOV, QT, FLV, or AVI. For audio, the format is MP3.
- Maximum allowed size is 300 KB for images and ZIP archives and 100 MB for video and audio files.
- Maximum video duration is 120 seconds.
You can upload multiple samples, all of them will be submitted to the state register. To do this, click Add. An additional button for uploading a sample will appear.
To replace a sample creative, click Delete to the right of it, then click Add to make the upload button appear.
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Save your changes.
Contact support
A link that, once clicked, counts as a click in the Adfox statistics and redirects the user to the advertiser's site.
The contract between the publisher (owner of the site, domain, video resource, blog, or app) and the intermediary (agency).
A person distributing an advertisement in any manner, in any form, and by any means.
A person carrying out activities to maintain the advertising system.