Enabling InStream video ads

With InStream ads, you can serve video ads that comply with VAST (Video Ad Serving Template) format.

To create new banner types, enable the Video property for your existing banner types:

1. Select Settings → Banner types → Custom → XML.
2. Create new InStream banner types and enable the Video option.

Next, create placements with these banner types.

Available monetizers

Monetizers with InStream video support that can be connected to Adfox ad units using Header Bidding.

Creating a configuration script

1. Prepare an ad tag for an ad placement:

   • If you haven't added an ad tag to the site yet, get one by following the instructions.
   • If the tag is already embedded on the site, take it from the layout.

2. Create a script using the HB configurator:

   1. Go to Monetization → HB configurator.

      Note

      The configurator is only available if you have campaigns with an external monetizer.

   2. Click Add container. Specify the ID of the container with the video player.

   3. Select the InStream ad request type.

   4. Click Add monetizer.

   5. Select monetizers with InStream video support and specify their parameters:

      • For Yandex Header Bidding monetizers, specify the Monetizer's placement ID (Placement ID). You can find the Placement ID in the monetizer interface.

        Table with Yandex Header Bidding monetizer data

        Monetizer	Monetizer key
        A-traffic	atraffic
        Adspector	adspector
        Between Digital	betweenDigital
        Bidvol	bidvol
        Gnezdo	Gnezdo
        MediaSniper	mediasniper
        MTS	mts
        NEMEDIA	nemedia
        OHMYBID	ohmybid
        OTM	otm
        Roxot	roxot
        Sape	sape
        Segmento	segmento
        SMI2	smi2
        Soloway	adriver
        Solta	solta
        UMG	umg
        Upravel	upravel

      • For monetizers working via Adfox HB, get the request string from the monetizer you're connecting and extract params from it.

        Table with Adfox HB monetizer data

        Monetizer	Monetizer site
        Digital Alliance	alliance.digital
        Roden Media	roden-media.ru

        Sample string and code for InStream ads

        Request string:

        https://yandex.ru/ads/adfox/270901/getCode?p1=cwdyt&p2=hiuy
        

        Code:

        params: {
            p1: 'cwdyt',
            p2: 'hiuy'
        }
        

   6. If there are multiple placements on the page, click Add container. Specify the ID of the container with the video player.

   7. In the User Timeout field, specify the waiting time for a response from the monetizer's server in milliseconds.

   8. The Trusted Owners field is optional. If you plan to send bids to other Adfox account requests via the Wrapper VAST 2.0 template, specify the IDs of the accounts the codes are forwarded from, separated by commas.

   9. Click Generate. After the script appears in the field on the right, click Copy.

3. Place the resulting script on the site.

   Warning

   The ad loader code shouldn't be repeated on the page and should be located below the script with Header Bidding settings. This way, the loader can determine that the page contains Header Bidding and identify which ads should wait for bids. If the loader code was installed earlier, delete the extra one.

4. Enable the Video Ads SDK integration. To learn more, see the Developer's guide.

<script src="https://yandex.ru/ads/system/header-bidding.js" async></script>
<script>
           var adfoxBiddersMap = {
              "smi2": "2714950",
              "adfox_example_sdk": "2502029"
            };

            var adUnits = [
              {
                "code": "adfox-container-id",
                "codeType": "instream",
                "bids": [
                  {
                    "bidder": "smi2",
                    "params": {
                      "placementId": "101131"
                    },
                    "adBreakTypes": [
                      "preroll",
                      "postroll"
                    ]
                  },
                  {
                    "bidder": "adfox_example_sdk",
                    "params": {
                      "p1": "cwdyt",
                      "p2": "hiuy"
                    },
                    "adBreakTypes": [
                      "preroll",
                      "postroll"
                    ]
                  }
                ]
              }
            ];

            var userTimeout = 1500;

            window.YaHeaderBiddingSettings = {
               biddersMap: adfoxBiddersMap,
               adUnits: adUnits,
               timeout: userTimeout,
            };
 </script>
 <script src="https://yandex.ru/ads/system/context.js" async></script>
<script type="text/javascript" charset="utf-8" src="https://yandex.ru/ads/system/adsdk.js"></script>

Demo pages

Use the link below to view examples of banners where Header Bidding is used.

InStream video ads

Contact support

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