Targeting

In Adfox, targeting can be set up at different levels. Banner-level targeting takes priority over placement-level and campaign-level settings.

Let's say your entire campaign is geo-targeted to Russia, but for a couple of banners you've enabled redefined targeting to only some regions within Russia. In this case, banners with redefined targeting will only be shown in the selected regions, while other banners, according to the campaign settings, will be displayed throughout Russia.

To set targeting parameters of an:

  1. Select a campaign on the Campaigns tab or find one using the search bar.

  2. Click the icon Targeting.

  3. In the window that opens, select the targeting type.

  4. Make changes and click Change.

For a site, section, or placement.

  1. Select a campaign on the Campaigns tab or find one using the search bar.

  2. Go to the Placement tab and click in the row with the desired level.

  3. In the window that opens, the Targeting Profile field can have the following values:

    • No limits: Targeting is not configured.
    • Not redefined: Targeting settings are inherited from the campaign level.
    • Custom: Custom targeting settings apply at the placement level.

    To set up targeting for the selected placement, choose Custom and click .

  4. In the window that opens, select the targeting type, enable the Settings redefined option, and configure the appropriate settings.

  5. Make changes and click Change.

  1. Select a campaign on the Campaigns tab or find one using the search bar.

  2. Click Banners, find the banner in the list, and click Targeting.

  3. In the window that opens, select the targeting type, enable the Settings redefined option, and configure the appropriate settings.

  4. Make changes and click Change.

If you frequently reuse the same targeting settings, consider targeting profiles.

User labeling

Adfox uses special Yandex IDs, including cookie files, to identify user interests and fine-tune targeting based on frequency, demographics, and Yandex Audience segments. These IDs can be used effectively with:

Advanced Matching

Advanced Matching is a Yandex Metrica technology that helps identify users on a site, even when cross-site cookies are restricted in browsers like Safari and Mozilla Firefox. It uses the information that users themselves enter when placing an order, registering, or subscribing to a newsletter. This data is hashed in accordance with ISO-27001 standards and sent to Yandex Metrica in an anonymized format. By analyzing the aggregated information, you can target ads more precisely and increase your ad revenue.

If your site collects data, you can use automatic or manual data transfer to Advanced Matching to better tailor your ads to user interests and increase your site's revenue.

Transfer of IDs via the API

Adfox supports the transfer of custom IDs via the API in the GET parameter of the request. This technology is most commonly used for targeting and setting up impression frequency in mobile apps. The following IDs are used:

  • to determine demographic categories:
    • uuid: app ID;
    • google_aid: Google's Android device ID;
    • idfa: iOS device ID;
    • huawei_oaid and oaid: Android device IDs not related to Google;
  • ext_duid: external device ID;
  • ifv: iOS device ID for apps from the same developer.

Contact support

Send an email

Previous
Frequently asked questions
Next
Time