Additional report types

Additional report types are available at the account and campaign level.

You can find a description of additional report types below.

Category

When you select this type, a report is generated for the categories previously created in the account for the selected period.

Banner type

Report by banner type

Browser

The report shows banner ad responses, ad requests, impressions, clicks, and CTR for different browsers.

Device type

The device type report contains data on the number of banner ad responses, ad requests, impressions, clicks, and CTR for different device types (such as computers and tablets).

Device manufacturer

The report by device manufacturer contains data on the number of banner ad responses, ad requests, impressions, clicks, and CTR for devices from different manufacturers.

Operating system

The operating system report contains data on the number of banner ad responses, ad requests, impressions, clicks, and CTR for devices on different operating systems.

Usage (Yandex Audience segments)

This report is generated as a list of campaigns/flights and segments with data on the number of ad requests and impressions.

Turbo banner type

The report includes a list of banner IDs with their types and data on your own commerce loads, Yandex Advertising Network, and ad requests.

Industry

The report by industry contains a list of industries and data on the number of banner ad responses, impressions, and CTR.

Site owner/campaign reconciliation check

The reconciliation check report is a list of site owners and their corresponding campaigns/flights with data on banner ad responses, impressions, and clicks. It shows the total number of impressions and clicks.

Geography

The geography report shows statistics on the number of impressions and clicks in the countries/cities where the requests came from.

There's a geography tree with the following levels: Earth → continent → country → district → region → city. With each ad request, Adfox receives the visitor's IP address. Targeting by geography is based on IP addresses, and a report is generated.

If the report contains a Not defined line, this means that the IP address is unknown for this level of detail, but the targeting itself worked at a higher (known) nesting level. For example, when targeting is set for the whole country and the IP address is determined only to the country, the region and city may be unknown. In a report that's detailed to region and city, such requests go to the Not defined line.