Traffic reports are available at the account and campaign levels.
You can see the traffic report descriptions below.
- Inventory (Yandex Audience segments)
- The report shows the breakdown of your traffic by Yandex Audience segments.
- Google inventory without rejections
You can use the inventory report without rejections to evaluate the effect of dynamic monetization. For example, you can find out how often it's possible or impossible to select Google ads.
The report is formed as a graph and a table:
- Banner ad responses without rejections: The response from the Adfox server with the Google ad tag.
- Unfilled ad response without rejections: The response from the Adfox server with the backup ad code when the system couldn't select a Google ad.
- Total ad requests without rejections: Requests for which Google ads could be selected.
- Total ad requests: All requests responded to by the Adfox server with the ad tag: the banner (including a Google banner) or backup ad response occured.