By demographics

Targeting by demographics is based on audience data on gender, age, and income level collected with Crypta technology.

To enable targeting, contact your manager or support.

Targeting by demographics is only available for commercial ad campaigns and is not available for measuring campaigns.

Set up targeting

Targeting is disabled by default for all campaigns, which means that the campaign will be shown to users with any gender, age, and income characteristics. You can set one or more characteristics (for example, to target by both gender and age).

To set up demographic targeting:

1. Go to Targeting → Add a targeting condition and select By revenue, By sex, or By age.
2. After making changes, click Apply and save the targeting criteria.

Once this targeting is enabled, a separate report on targeted impressions will be generated.

Targeting by income level

Select the income levels of users you want to serve ads to:

• Low
• Average
• Above average
• High
• Premium
• Unknown

When targeting settings use legacy income levels

Income level before update	Income levels after update
Below average	Low
Average	Average and Above average
Above average	High and Premium

For example, if your campaign targeted the Average income level, it now targets the Average and Above average. This covers the same audience broken down into two income levels. You don't need to adjust campaign settings: removing either income level will reduce your reach.

Income levels in reports

For every ad request, response, or impression, Adfox records a single income level. This ensures a single event isn't logged under the legacy and new income levels at the same time.

The report rows may vary based on your selected period:

Report period	Income levels in the report
Before October 2, 2026	Legacy income levels (broad)
Starting October 2, 2026	New income levels (detailed)
Includes October 2, 2026	Legacy and new income levels on separate rows

For example, if a campaign was set up with the Average and Above average income levels before the update, its data will remain under Average and above average (formerly “Average”) and High and premium (formerly “Above average”).

Data logged under the new scale will appear in separate rows for each respective income level: Average, Above average, High, and Premium.

Below are sample reports for a campaign that was set up to target the legacy Average and Above average income levels. Total metrics remain the same across all three samples, and only income breakdowns vary.

Example 1. Before October 2, 2026

All data was logged under the legacy scale, so the report shows only legacy income levels:

Income	Ad requests	Banner ad responses	Impressions
Below average	12,000	10,500	10,000
Average	72,000	63,000	60,000
Above average	30,000	26,250	25,000
Unknown	6000	5250	5000
Total:	120,000	105,000	100,000

Example 2. Includes October 2, 2026

Some data was logged under the legacy scale and some under the new one, so both scales appear in the report at the same time. Legacy income levels appear in broader rows with special notes, while new income levels are shown as individual rows:

Income	Ad requests	Banner ad responses	Impressions
Low	12,000	10,500	10,000
Average and above average (formerly “Average”)	36,000	31,500	30,000
Average	21,000	18,375	17,500
Above average	15,000	13,125	12,500
High and premium (formerly “Above average”)	15,000	13,125	12,500
High	12,000	10,500	10,000
Premium	3000	2625	2500
Unknown	6000	5250	5000
Total:	120,000	105,000	100,000

To get total statistics for the legacy Average income level, sum the metrics across three rows: Average and above average, Average, and Above average. In the example above, it's 36,000 + 21,000 + 15,000 = 72,000 ad requests, which is the same number as in Example 1.

Example 3. Starting October 2, 2026

All data was logged under the new scale, so the report shows only the new income levels:

Income	Ad requests	Banner ad responses	Impressions
Low	12,000	10,500	10,000
Average	42,000	36,750	35,000
Above average	30,000	26,250	25,000
High	24,000	21,000	20,000
Premium	6000	5250	5000
Unknown	6000	5250	5000
Total:	120,000	105,000	100,000

The legacy Average income level from Example 1 is now split into Average and Above average (42,000 + 30,000 = 72,000 ad requests), while Above average is split into High and Premium (24,000 + 6000 = 30,000 ad requests).

Targeting when gender, age, or income is unknown

You can use the Unknown value for gender, age, and income targeting. It applies whenever Crypta can't identify the respective user attribute.

By default, the Unknown value isn't selected. Select it manually to show ads to users whose attributes are unknown.

Access to reports for advertisers

The account administrator can manage access to reports on the Users → Participants → Advertisers → Available reports tab.

1. For ad campaigns:

   • Impressions and banner ad responses by gender.

   • Impressions and banner ad responses by age.

   • Impressions and banner ad responses by income.

2. Reports: impressions and banner ad responses using targeting by demographics.

By default, access to these reports is disabled for all advertisers in your account. So, if you need to share the report with a specific advertiser, grant them access.

With access to the report granted, advertisers can see statistics for all ad campaigns for which such targeting was enabled. There will be no such statistics for other campaigns.

When targeting is enabled for only one flight within a multi-flight campaign (NEW), the report will appear for that flight only, and the campaign report will include data for that flight alone.

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