By time
To set up targeting by time:
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Go to Targeting → Add a targeting condition → By time.
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You can set up targeting:
- Hour: Select any hour of any day of the week when you want your ads to run. To add or remove entire rows (days of the week) and columns (hours), click the name of the day or hour.
- Days of the month: Select the days of the month when you want your ads to run.
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Click Apply and save the targeting criteria.
Note
You can't disable days and hours for banners if:
- The campaign's ad running speed is set to spread evenly (throughout the day, throughout the entire period, or throughout the entire period with automatic prolongation).
- These days and hours are prohibited (disabled) in the By time targeting for the campaign.
You can still disable banner impressions on those hours and days that are enabled in the campaign.
User's time
When the User's time option is enabled, targeting is applied based on the clock on the user's computer. In Adfox statistics, however, such impressions will still be counted according to Moscow time.
Technical features of targeting by time
When the User's time option is enabled, the transfer of the user's time to the system request is a prerequisite for the correct targeting.
The ad tag has the pt parameter that defines which time will be used:
pt=a
Moscow time of the server.
pt=b
User's time (of the visitor to the site): in this case, it's mandatory to pass the user's time values in the request code to the variables pv, pd, and pw. If the request is sent with pt=b with no time values passed, Moscow time is used.
pd
Day of the month: a number from 1 through 31.
pw
Day of the week: a number from 0 through 6, where 0 is Sunday, 1 is Monday, 2 is Tuesday, and so on.
pv
Client hour: a number from 0 through 23.
For example, the banner is targeted to be shown from 09:00 to 09:59 in Khabarovsk and the User's time option is enabled. This means that the targeting condition will be met when a user in Khabarovsk is shown the banner at
09:00. In Moscow, this will be02:00. This means that the impression for this banner will be recorded in the report at02:00.
Targeting by day of the month
Go to the Targeting → by days of the month tab, mark the days of the month during which impressions should be shown, and click Change.