Statistics: evaluate efficiency of your ads

Get an insight into your statistics to learn your ad campaign results and ways to improve them.


For a campaign aimed at increasing sales or the number of requests, you need to analyze the number of clients who came to you through advertising, the cost of attracting them, and the revenue they brought. For detailed instructions, see the section How to evaluate the results of a performance campaign.

Tools for studying statistics

Reports in the Yandex Direct interface

Regularly review the reports – they will help you find weak points in your ad campaign and fix them right away. Standard reports allow you to quickly obtain data on the most popular sets of cross sections and metrics. In custom reports (created with the Report Wizard and the “Search queries” report), you choose the cross sections of data you want to analyze.

Reports in the Yandex Metrica interface

Collect information about user activity on your site, track the achievement of your goals, and compare various segments of your audience and traffic sources. Learn more about analysis of advertising campaigns using Yandex Metrica.

URL parameters

Add special parameters to a link in an ad and study the traffic: you can find out how users got to your site (platform number, ad position, device, and so on).

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.