Business rating

Visitors to your company leave reviews and give scores in Yandex Maps and in Search. The maximum score is 5 points. A business should have from 3 to 5 user scores to be rated.

The company's rating can't be higher than 4.3 until it has more than 5 user scores. For example, even if the company has five user scores of 5 points, its rating is 4.3. Such approach helps to keep the competition fair. A few high user scores for a new company aren't equal to a hundred high user scores for a company that's been operating for a longer time. If a new company continues to get good reviews, its rating grows.

The rating in Yandex Maps, in Yandex Search, and in Yandex Business is compiled independently from other Yandex services.

Each score is analyzed using an algorithm. The analysis takes into account multiple factors. The most important are:

• Influence: How the user rated companies before. If they've already written reviews, always given a score of 5, and gave a new business a score of “4”, the algorithms understand that upsetting them is quite the challenge. Their score will impact the business rating more than if they had given it a five.
• Reliability: Whether the user has given scores before as well as how many. If they have given scores to multiple businesses, their score has more value. If the user is leaving a review for the first time, their score has less value.

Sometimes users are asked to compare two similar businesses they've visited. Those comparisons are also taken into account when calculating the rating.

Users see the rating in the following services:

• Yandex Maps
• Yandex Search
• Yandex Business

In the company profile in Yandex Maps.

On the right side of the Yandex Search results page.

In the company card in Yandex search results, you can see the color indication of the rating. The colors vary from dimmer to bright green: the brighter the color, the higher the rating.

The business owner can see the current business rating and the number of new reviews in their Yandex Business account. To check them out, open About the business → Reviews → Visitors rated.

The badge shows the business's rating in real time. Clicking the badge redirects the user to your company profile, where they can give a score or leave a review.

To add a rating widget to your website:

1. Get the code. In the About the business → Promotional materials section, go to the Badge block and click Copy code.

   Example of the Promotional materials page

   

2. Embed the badge code in your website.

The company had a rating that was displayed in the card, but now it's gone

Ratings are hidden when:

• The company moves. A new rating will be built.
• The business belongs to a category where the rating isn't important when choosing a company. For example, parking lots, public transport stops, and other social facilities. But that doesn't mean users can't still leave reviews.

  Categories where the rating isn't displayed

  Administration Agricultural infrastructure Aid collection point Air transport management and maintenance Airport terminal Animal enclosure Animation Aquarium Arbitration court Art object Associations and industrial unions ATM Audience Aviary Baggage carousel Bailiffs Beach Bench Bicycle parking Border crossing Cash register Cemetery Certification of products and services Chamber of commerce and industry Charging sockets Charitable foundation Children's ambulance Children's playground Christmas tree reception point City telephone network Civil defense Coat check Coin machine Collection agency Communications agency Community group Community policing center Community trust Company office Construction expertise and technical supervision Consumer cooperative Consumer protection Correctional institution Council of deputies Court Crematorium Currency declaration point Customs Customs control zone Customs warehouse Dance floor Decorative object, wall of fame Department of corrections Design bureau Dog park Dormitory Drinking galleries and springs Education management Elevator Emergency assembly point Emergency call desk Emergency contact point Emergency medical service Emergency service Embassy, consulate Employment center Engineering infrastructure Entrance sign Environmental organization Exercise grounds, workout area Expertise Farewell hall Festival Fitting room Fire departments and stations Forensic medical examination Forestry Forest park Garbage collection area Gas supply service Graves of famous people Handicapped restroom Heat supply Helicopter pad High-speed transport station exit High-speed urban transport station Homeless shelter Horticultural associations and cooperatives Housing cooperative, non-commercial horticultural partnership Housing department Ice crossing Immigration office Impound lot Industrial infrastructure Infant feeding center Information stand Inspection Insurance policy issue point Inter-regional examination department International organization Investigative committee Justice of the peace Lake Landfill Laundry area Licensing Lock Luggage service Luggage storage Management office Medical and social assessment Mental health and psychosocial support Metro station Military commandant office Military enlistment office Minibus stop Ministries, agencies, public services Morgue Mother and child room Multifunctional public service center Nuclear power plant, hydroelectric power plant, thermal power plant

  Non-passenger station Oversized baggage check-in Oversized baggage claim Online store office Other cash registers Parking area Parking lot Pass office, security post Passport and migration services Passport control Patent services Pavilion Payment terminal Pension fund Point of sale Police station Political party Polling stations Post office Prosecutor's office Public legal information center Public organization Public transport stop Public transport ticket office Power supply Payphone Phytosanitary, veterinary control Quay Radiation monitoring Railway management and maintenance Railway station Railway station exit Railway terminal Reception desk Recreation infrastructure Registration chamber Religious association Research and development facility Research institute Restroom, WC Road construction and repair Sanitary and epidemiological service Satellite communications operator Sea and river terminals Seaplane base Security checkpoint Self-driving car stop Self-regulating organization Separate waste collection Service center of the Ministry of Internal Affairs of Ukraine Shower Showroom Smoking area Social insurance fund Social rehabilitation Social service Sociological research Spaceport Sports association Sports ticket office Spring, brook Standpipe Stadium block Stage Standardization and metrology State security service State supervision bodies Station attendant Statistical organization Street art Sunday school Tax office Taxi desk Taxi stand Technical inventory bureau Telecommunications organization Toll collection point Traffic police Traffic police post Trade union Treasury Trolley parking Trolleybus station Tram station Tram stop Transport infrastructure Tribune Utilities Urban transport management and maintenance Veterinary and sanitary inspection laboratory Waterway management and maintenance Water supply, water services Well Wheelchair rental Woodland Yandex smart devices Yandex Taxi center

  Administration Agricultural infrastructure Aid collection point Air transport management and maintenance Airport terminal Animal enclosure Animation Aquarium Arbitration court Art object Associations and industrial unions ATM Audience Aviary Baggage carousel Bailiffs Beach Bench Bicycle parking Border crossing Cash register Cemetery Certification of products and services Chamber of commerce and industry Charging sockets Charitable foundation Children's ambulance Children's playground Christmas tree reception point City telephone network Civil defense Coat check Coin machine Collection agency Communications agency Community group Community policing center Community trust Company office Construction expertise and technical supervision Consumer cooperative Consumer protection Correctional institution Council of deputies Court Crematorium Currency declaration point Customs Customs control zone Customs warehouse Dance floor Decorative object, wall of fame Department of corrections Design bureau Dog park Dormitory Drinking galleries and springs Education management Elevator Emergency assembly point Emergency call desk Emergency contact point Emergency medical service Emergency service Embassy, consulate Employment center Engineering infrastructure Entrance sign Environmental organization Exercise grounds, workout area Expertise Farewell hall Festival Fitting room Fire departments and stations Forensic medical examination Forestry Forest park Garbage collection area Gas supply service Graves of famous people Handicapped restroom Heat supply Helicopter pad High-speed transport station exit High-speed urban transport station Homeless shelter Horticultural associations and cooperatives Housing cooperative, non-commercial horticultural partnership Housing department Ice crossing Immigration office Impound lot Industrial infrastructure Infant feeding center Information stand Inspection Insurance policy issue point Inter-regional examination department International organization Investigative committee Justice of the peace Lake Landfill Laundry area Licensing Lock Luggage service Luggage storage Management office Medical and social assessment Mental health and psychosocial support Metro station Military commandant office Military enlistment office Minibus stop Ministries, agencies, public services Morgue Mother and child room Multifunctional public service center Nuclear power plant, hydroelectric power plant, thermal power plant

  Non-passenger station Oversized baggage check-in Oversized baggage claim Online store office Other cash registers Parking area Parking lot Pass office, security post Passport and migration services Passport control Patent services Pavilion Payment terminal Pension fund Point of sale Police station Political party Polling stations Post office Prosecutor's office Public legal information center Public organization Public transport stop Public transport ticket office Power supply Payphone Phytosanitary, veterinary control Quay Radiation monitoring Railway management and maintenance Railway station Railway station exit Railway terminal Reception desk Recreation infrastructure Registration chamber Religious association Research and development facility Research institute Restroom, WC Road construction and repair Sanitary and epidemiological service Satellite communications operator Sea and river terminals Seaplane base Security checkpoint Self-driving car stop Self-regulating organization Separate waste collection Service center of the Ministry of Internal Affairs of Ukraine Shower Showroom Smoking area Social insurance fund Social rehabilitation Social service Sociological research Spaceport Sports association Sports ticket office Spring, brook Standpipe Stadium block Stage Standardization and metrology State security service State supervision bodies Station attendant Statistical organization Street art Sunday school Tax office Taxi desk Taxi stand Technical inventory bureau Telecommunications organization Toll collection point Traffic police Traffic police post Trade union Treasury Trolley parking Trolleybus station Tram station Tram stop Transport infrastructure Tribune Utilities Urban transport management and maintenance Veterinary and sanitary inspection laboratory Waterway management and maintenance Water supply, water services Well Wheelchair rental Woodland Yandex smart devices Yandex Taxi center

• The company card was published just recently. It could take several days to fully update the information, so you might need to wait a little longer.

If the rating should already be displayed for your company, please contact support.

There are no new scores, but the rating dropped

When calculating the rating, the influence of each review is taken into account. It could be that the reliability of the users who left reviews for your company decreased, which would explain the dip.

My business gets good scores, but our rating isn't increasing

The higher the rating, the more difficult it is to increase it. Once multiple good scores are left, your rating might increase.

A negative review was deleted, but the rating hasn't changed

All ratings are recalculated every day, but it takes some time to fully update them in the services.

If the value of the review was low, for example, because that was the only review that user had ever left, the rating may only change slightly. Once multiple good scores are left, your rating might increase.

How to delete a rating

If you don't match the conditions for automatically hiding a rating (see "The company had a rating that was displayed in the card, but now it's gone"), you can't remove it. Follow our recommendations to improve your rating.

Contact support