Using goals for retargeting and audience targets in Yandex.Direct
In Yandex.Direct, you can define a target audience and retargeting list for your ad campaign. You can use any goal you've created in Yandex.Metrica as the retargeting criteria.
- Creating a goal to use in Yandex.Direct
To make it easier to find your created goals in the Yandex.Metrica interface, enable the Retargeting option when creating a goal. After the goal is created, it will be available in the section.
- Using previously created goals in Yandex.Direct
- Any Yandex.Metrica goal that is selected as a retargeting list in the Yandex.Direct campaign settings is shown in the Yandex.Metrica interface in the section.
Goals that aren't used in Yandex.Direct are considered conversion goals.