Using goals for retargeting and audience targets in Yandex Direct

In Yandex Direct, you can define a target audience and retargeting list for your ad campaign. You can use any goal you've created in Yandex Metrica as the retargeting criteria.

Creating a goal to use in Yandex Direct

To make it easier to find your created goals in the Yandex Metrica interface, enable the Retargeting option when creating a goal. After the goal is created, it will be available in the Goals → Retargeting section.

Using previously created goals in Yandex Direct

Any Yandex Metrica goal that is selected as a retargeting list in the Yandex Direct campaign settings is shown in the Yandex Metrica interface in the Goals → Retargeting section.

Goals that aren't used in Yandex Direct are considered conversion goals.