Charitable organizations
You can advertise charity organizations in Yandex Direct, including for the purpose of fund raising.
Ads in this category are considered social advertising and can only be served in ad networks. The available formats are Display banner, Video ads, and Text & Image ads. These ads are labeled with a “Social ad” icon.
- Threats, intimidation, vivid naturalistic or provocative images that evoke strong negative emotions (for example, asking for pity, aggressive demands for money, unfair exploitation of the feelings of civic duty, conscience, and patriotism, which produce a negative impression of individuals who are less demonstrative or active in expressing such feelings).
- Calls for assistance to a specific individual, fundraising for a specific individual (targeted aid), calls for help in the search for a specific individual, gratitude to a specific individual or company.
- Numbers of accounts belonging to a specific individual for whom the funds are raised, or links to pages with such data.
- Expression of negative attitude towards individuals not engaged in charitable activities.
- A description of the business of the advertised company or the purpose of the charity event.
- Details of the company (TIN or INN/KPP, OGRN, legal address, bank name, account number, correspondent account), company's contact information (actual address, email, phone number), and information about the company's executives and founders (full names).
- A report on the intended use of the collected funds (for the last 3 years or entire period of the organization's activities).
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On advertising” and Advertising requirements, you must submit certain documents.
A document issued by a credit organization confirming the details of the advertiser's account intended for fundraising.
For charitable foundations: A copy of the registration certificate indicating the organization's charity status.
For commercial charity campaigns mentioning a foundation: A copy of the foundation's registration certificate indicating the organization's charity status.
No additional documents are required for commercial charity campaigns that don't mention a foundation.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
The following documents are also required:
According to the law and Yandex placement policy, the advertiser must have certain documents to place ads.
A copy of the registration certificate where the organization's status as a charity is indicated.
According to the law and Yandex placement policy, the advertiser must have certain documents to place ads.
A copy of the charity's government registration certificate.
Special documents are not required for placement.
Special documents are not required for placement.
If any doubts arise during ad moderation, Yandex has the right to use a range of tools (social surveys, Yandex Tasks) and engage recognized experts in the field of social advertising.
