Requirements for product ad placement

List of prohibited product ad categories

The following categories of product ads aren't accepted for placement in unified performance campaigns in search results and in ad networks:

  • Tobacco accessories.
  • Alcoholic beverages and non-alcoholic beer/wine.
  • Charitable organizations and social advertising.
  • Betting and games of chance.
  • Debt collection from individuals.
  • Products and services with distressing subjects.
  • Certification services.
  • Financial services.

This list is not exhaustive and can be changed by Yandex at any time.