Microfinance organizations, credit unions
Ads for non-banking financial organizations, microfinance organizations, consumer credit cooperatives that provide loans, and investments in microfinancing organizations can be placed in Yandex Direct.
Ads in this category can't be placed as smart banners, display banners in a new Yandex Browser tab, dynamic ads, or in a product campaign.
Your text ads will automatically include a notice with the name of the company and the type of business. The exact text of the notice will depend on what information is included in your documents. You must add this notice to videos, image ads, banners in search results, and display campaign creatives yourself. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads and landing page must meet all requirements of the law “On advertising”, for example:
Ads for investment in non-banking organizations must not mention deposits, as such services can only be provided by banks.
Image ads for credit unions, microfinance organizations, and their services must contain the name and business structure of the legal entity. The information must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain on the screen long enough for the user to read all visible text at an average reading speed.
If the text mentions an interest rate, provide a range of total costs for a consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates. This requirement takes effect from October 23, 2023.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the certificate of the entry of the legal entity into the register of microfinance organizations.
A copy of the certificate of membership in a self-regulating organization of consumer credit unions.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
One of the following documents is required for ad placement:
If you are advertising products and services of several categories (for example, banking services and credit unions), you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
Ads for consumer cooperatives for mutual financial assistance will be accepted for placement. If the ads are for microloans issued by a consumer cooperative, then the text must clearly indicate that only members of the cooperative can obtain microloans.
- handicrafts
- agro ecotourism services
- private farm holdings
- business activities of a commercial organization if a member of the cooperative owns assets of the organization or is its founder
According to the law “On advertising” and Yandex placement policy, the advertiser must have certain documents.
A copy of the certificate of the entry of the legal entity into the register of microfinance organizations.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
