Weapons and products similar in construction to weapons
Yandex Direct has restrictions on advertising products and services related to weapons and products similar in construction to weapons. This is due to legal requirements and Yandex policies.
For example, you can advertise:
- Kitchen knives and multitools.
- Consumables (supplies) for products similar in construction to weapons.
Ads for weapons cannot be placed in Yandex Direct, including:
weapons and firearms
hunting weapons
gas weapons (including gas pistols, revolvers, pepper spray), flare guns
air guns with muzzle energy higher than 3 joules, sporting guns
antique or souvenir guns
electroshock weapons, batons, brass knuckles, etc.
Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), cartridges and ammunition for firearms or their components (bullets, cartridge cases). To learn more, see Weapons.
Your ads must meet the legal requirements of the countries where you want to serve them.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
